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opposing view to trade down reason in bear section

there is a opinion that clorox will lose sales from trade downs to store brands but in my personal experience i have tried most of the cheaper alternatives to the clorox products and found that they are cheaper on a shelf price but they are not as effective at cleaning

when you consider how much more of the cheaper brands you need to use to clean things you find that you end up paying the same or more to clean the same things so cheaper might be as a shelf price but if you must use more then you really do not save money so people that pay attention will trade back once they have the experience with failure in the cheaper brands and a trade down cycle will be a temporary issue

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