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Company: Coca-Cola Company (KO)
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edit Increasing costs and slowing U.S. economy are hurting earnings

Top Contributor: Vincent McPhillip | Created when KO was $51.76 | Edit | History

Increasing commodity costs and a weakening U.S. economy will negatively impact Coke's earnings. Coke's second quarter earnings fell 23% largely because of a write-down at it's partner Coca-Cola Entreprises due to increasing costs and weak demand. Soft drinks are not as recession proof as most assume; Coke's margins will remain under pressure as long as North America remains weak and costs keep rising.

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edit CSD consumption decreases pressures KO to expand into non-CSD segment

Top Contributor: Kryssia Uraguchi | Created when KO was $51.76 | Edit | History

The decrease in CSD consumption growth is pressuring KO to expand into the non-CSD segment. Though KO has increased its non-CSD offerings, traditional soft drinks still dominate its product line, and the company may not benefit from the high growth rates of the non-CSD market as much as its competitors might.

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edit Retailer consolidation might further reduce KO's pricing flexibility

Top Contributor: Kryssia Uraguchi | Created when KO was $51.76 | Edit | History

Consolidation among food retailers might further reduce KO’s pricing flexibility. As the food retailing industry becomes dominated by fewer and fewer companies, they’re gaining significant power to negotiate for lower prices.

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