KO » Topics » Our Objective

This excerpt taken from the KO 10-K filed Feb 26, 2010.

Our Objective

Our objective is to use our formidable assets — brands, financial strength, unrivaled distribution system, global reach, and a strong commitment by our management and associates worldwide — to achieve long-term sustainable growth. Our vision for sustainable growth includes the following:

    People: Being a great place to work where people are inspired to be the best they can be.

    Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people's desires and needs.

    Partners: Nurturing a winning network of partners and building mutual loyalty.

    Planet: Being a responsible global citizen that makes a difference.

    Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.

    Productivity: Managing our people, time and money for greatest effectiveness.
These excerpts taken from the KO 10-K filed Feb 26, 2009.

Our Objective

        Our objective is to use our formidable assets—brands, financial strength, unrivaled distribution system, global reach, and a strong commitment by our management and associates worldwide—to achieve long-term sustainable growth. Our vision for sustainable growth includes the following:

    People: Being a great place to work where people are inspired to be the best they can be.

    Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people's desires and needs.

    Partners: Nurturing a winning network of partners and building mutual loyalty.

    Planet: Being a responsible global citizen that makes a difference.

    Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.

    Productivity: Managing our people, time and money for greatest effectiveness.

Our Objective





        Our objective is to use our formidable assets—brands, financial strength, unrivaled distribution system, global reach, and
a strong commitment by our management and associates worldwide—to achieve long-term sustainable growth. Our vision for sustainable growth includes the
following:





    People: Being a great place to work where people are inspired to be the best they can be.


    Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people's desires and needs.


    Partners: Nurturing a winning network of partners and building mutual loyalty.


    Planet: Being a responsible global citizen that makes a difference.


    Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.


    Productivity: Managing our people, time and money for greatest effectiveness.




These excerpts taken from the KO 10-K filed Feb 28, 2008.

Our Objective

Our objective is to use our formidable assets—brands, financial strength, unrivaled distribution system, global reach, and a strong commitment by our management and associates worldwide—to achieve long-term sustainable growth. Our vision for sustainable growth includes the following:

 

   

People: Being a great place to work where people are inspired to be the best they can be.

 

   

Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people’s desires and needs.

 

   

Partners: Nurturing a winning network of partners and building mutual loyalty.

 

   

Planet: Being a responsible global citizen that makes a difference.

 

   

Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.

Our Objective

STYLE="margin-top:6px;margin-bottom:0px; text-indent:4%">Our objective is to use our formidable assets—brands, financial strength, unrivaled distribution system, global reach, and a strong commitment by our
management and associates worldwide—to achieve long-term sustainable growth. Our vision for sustainable growth includes the following:

 







  

People: Being a great place to work where people are inspired to be the best they can be.

STYLE="font-size:6px;margin-top:0px;margin-bottom:0px"> 







  

Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people’s desires and needs.

STYLE="font-size:6px;margin-top:0px;margin-bottom:0px"> 







  

Partners: Nurturing a winning network of partners and building mutual loyalty.

STYLE="font-size:6px;margin-top:0px;margin-bottom:0px"> 







  

Planet: Being a responsible global citizen that makes a difference.

STYLE="font-size:6px;margin-top:0px;margin-bottom:0px"> 







  

Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.

STYLE="margin-top:18px;margin-bottom:0px; margin-left:4%">Strategic Priorities

We have
five strategic priorities designed to create long-term sustainable growth for our Company and the Coca-Cola system and value for our shareowners. These strategic priorities are growing sparkling beverage leadership; rapidly growing still beverages;
leveraging a balanced geographic portfolio; accelerating the innovation pipeline; and strengthening Coca-Cola system capability. To enable the entire Coca-Cola system so that we can deliver on these strategic priorities, we must further enhance our
core capabilities of consumer marketing; commercial leadership; and franchise leadership.

This excerpt taken from the KO 8-K filed Oct 29, 2007.

Our Objective

        Our objective is to use our formidable assets — brands, financial strength, unrivaled distribution system, global reach, and a strong commitment by our management and employees worldwide — to achieve long-term sustainable growth. Our vision for sustainable growth includes the following:

    People: Being a great place to work where people are inspired to be the best they can be.

    Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people's desires and needs.

    Partners: Nurturing a winning network of partners and building mutual loyalty.

    Planet: Being a responsible global citizen that makes a difference.

    Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.
This excerpt taken from the KO 10-K filed Feb 21, 2007.

Our Objective

        Our objective is to use our formidable assets—brands, financial strength, unrivaled distribution system, global reach, and a strong commitment by our management and employees worldwide—to achieve long-term sustainable growth. Our vision for sustainable growth includes the following:

    People: Being a great place to work where people are inspired to be the best they can be.

    Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people's desires and needs.

    Partners: Nurturing a winning network of partners and building mutual loyalty.

    Planet: Being a responsible global citizen that makes a difference.

    Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.
This excerpt taken from the KO 10-K filed Feb 28, 2006.

Our Objective

        Our objective is to use our formidable assets—brands, financial strength, unrivaled distribution system, global reach, and a strong commitment by our management and employees worldwide—to achieve long-term sustainable growth. Our vision for sustainable growth includes the following:

    People: Being a great place to work where people are inspired to be the best they can be.

    Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people's desires and needs.

    Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.

    Partners: Nurturing a winning network of partners and building mutual loyalty.

    Planet: Being a responsible global citizen that makes a difference.
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