CCE's large losses at the end of FY2008 are attributable to a large impairment charge of nearly $7 billion. While a large loss to take, the company did not and has not lost any actual revenue flows. It actually grew both in terms of revenues and profits (before the impairment charge is factored in) despite the poor economic conditions.
CCE's early 2009 agreement with Hansen Natural to bottle and distribute its Monster line of energy drinks will allow the company to expand into the growing energy drink market. According to analysts at Goldman Sachs, the agreement is expected to increase net profit by 5% in 2009.
CCE has a crucial role in the Coca-Cola system; without it, the Coca-Cola Company would not be able to get its products to consumers. This relationship ensures that CCE will remain viable as long as the Coca-Cola brands stay strong.