CCE » Topics » Territories

This excerpt taken from the CCE 10-K filed Feb 12, 2010.

Territories

 

Our bottling territories in North America are located in 46 states of the U.S., the District of Columbia, the U.S. Virgin Islands and certain other Caribbean islands, and all 10 provinces of Canada. At December 31, 2009, these territories contained approximately 272 million people, representing approximately 78 percent of the population of the U.S. and 98 percent of the population of Canada. During 2009, our operations in North America contributed 70 percent of our total net operating revenues.

 

Our bottling territories in Europe consist of Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. The aggregate population of these territories was approximately 149 million at December 31, 2009. During 2009, our operations in Europe contributed 30 percent of our total net operating revenues.

 

These excerpts taken from the CCE 10-K filed Feb 13, 2009.

Territories

 

Our bottling territories in North America are located in 46 states of the U.S., the District of Columbia, the U.S. Virgin Islands and certain other Caribbean islands, and all 10 provinces of Canada. At December 31, 2008, these territories contained approximately 270 million people, representing approximately 78 percent of the population of the U.S. and 98 percent of the population of Canada.

 

Our bottling territories in Europe consist of Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. The aggregate population of these territories was approximately 149 million at December 31, 2008.

 

During 2008, our operations in North America and Europe contributed 70 percent and 30 percent, respectively, of our net operating revenues. Great Britain contributed 41 percent of our European net operating revenues in 2008.

 

Territories

 

STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">Our bottling territories in North America are located in 46 states of the U.S., the District of Columbia, the U.S. Virgin Islands and certain other Caribbean
islands, and all 10 provinces of Canada. At December 31, 2008, these territories contained approximately 270 million people, representing approximately 78 percent of the population of the U.S. and 98 percent of the population of Canada.

 

Our bottling territories in Europe consist of Belgium, continental
France, Great Britain, Luxembourg, Monaco, and the Netherlands. The aggregate population of these territories was approximately 149 million at December 31, 2008.

 

During 2008, our operations in North America and Europe contributed 70 percent and 30 percent, respectively, of our net operating revenues. Great
Britain contributed 41 percent of our European net operating revenues in 2008.

 

SIZE="2">Products and Packaging

 

As used throughout this
report, the term “sparkling” beverage means nonalcoholic ready-to-drink beverages with carbonation, including energy drinks and waters and flavored waters with carbonation. The term “still” beverage means nonalcoholic beverages
without carbonation, including waters and flavored waters without carbonation, juice and juice drinks, teas, coffees, and sports drinks.

 

STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">We derive our net operating revenues from marketing, producing, and distributing nonalcoholic beverages. Our beverage portfolio includes some of the most recognized
brands in the world, including one of the world’s most valuable sparkling beverage brands, Coca-Cola. We manufacture most of our finished product from syrups and concentrates that we buy from TCCC and other licensors. The remainder of the
products we sell are purchased in finished form. In North America, we deliver most of our product directly to retailers for sale to the ultimate consumers. In Europe, our product is principally distributed to our customers’ central warehouses
and through wholesalers who deliver to retailers.

 

During 2008, our top
five brands by geographic area were as follows:

 
































North America: Europe:

•   Coca-Cola classic

 

•   Coca-Cola

•   Diet Coke

 

•   Diet Coke/Coca-Cola light

•   Sprite

 

•   Fanta

•   Dasani

 

•   Coca-Cola Zero

•   POWERade

 

•   Capri-Sun

 

During 2008, 2007, and 2006,
certain major brand categories exceeded 10 percent of our total net operating revenues. The following table summarizes the percentage of total net operating revenues contributed by these major brand categories (rounded to the nearest 0.5 percent):

 






































































       2008    

      2007    

      2006    

 

Consolidated:

          

Coca-Cola trademark

  55.0% 56.0% 56.5%

Sparkling flavors and energy

  23.5% 24.0% 24.5%

Juices, isotonics, and other

  14.0% 11.5% 11.0%

 


2







Table of Contents


Our products are available in a variety of different package types and sizes (single-serve, multi-serve, and
multi-pack) including, but not limited to, aluminum and steel cans, glass, aluminum and PET (plastic) bottles, pouches, and bag-in-box for fountain use. The following table summarizes our bottle and can package mix by geographic area during 2008
(based on wholesale physical case volume and rounded to the nearest 0.5 percent):

 















































































North America:

    

Cans

  57.5%

PET (plastic)

  41.0 

Glass and other

  1.5 
   

Total

  100.0%
   

Europe:

    

Cans

  38.0%

PET (plastic)

  46.0 

Glass and other

  16.0 
   

Total

  100.0%
   

 

These excerpts taken from the CCE 10-K filed Feb 14, 2008.

Territories

 

Our bottling territories in North America are located in 46 states of the U.S., the District of Columbia, the U.S. Virgin Islands and certain other Caribbean islands, and all 10 provinces of Canada. At December 31, 2007, these territories contained approximately 267 million people, representing approximately 79 percent of the population of the U.S. and 98 percent of the population of Canada.

 

Our bottling territories in Europe consist of Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. The aggregate population of these territories was approximately 147 million at December 31, 2007.

 

During 2007, our operations in North America and Europe contributed 70 percent and 30 percent, respectively, of our net operating revenues. Great Britain contributed 44 percent of our European net operating revenues in 2007.

 

Territories

 

STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">Our bottling territories in North America are located in 46 states of the U.S., the District of Columbia, the U.S. Virgin Islands and certain other Caribbean
islands, and all 10 provinces of Canada. At December 31, 2007, these territories contained approximately 267 million people, representing approximately 79 percent of the population of the U.S. and 98 percent of the population of Canada.

 

Our bottling territories in Europe consist of Belgium, continental
France, Great Britain, Luxembourg, Monaco, and the Netherlands. The aggregate population of these territories was approximately 147 million at December 31, 2007.

 

During 2007, our operations in North America and Europe contributed 70 percent and 30 percent, respectively, of our net operating revenues. Great
Britain contributed 44 percent of our European net operating revenues in 2007.

 

SIZE="2">Products and Packaging

 

As used throughout this
report, the term “sparkling” beverage means nonalcoholic ready-to-drink beverages with carbonation, including energy drinks and waters and flavored waters with carbonation. The term “still” beverage means nonalcoholic beverage
without carbonation, including waters and flavored waters without carbonation, juice and juice drinks, teas, coffees, and sports drinks.

 

STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">We derive our net operating revenues from marketing, producing, and distributing nonalcoholic beverages. Our beverage portfolio includes some of the most recognized
brands in the world, including the world’s most valuable sparkling beverage brand, Coca-Cola. We manufacture most of our finished product from syrups and concentrates that we buy from TCCC and other licensors. We deliver most of our product
directly to retailers for sale to the ultimate consumers. The remainder of our product is principally distributed through wholesalers who deliver to retailers.

 


During 2007, our top five brands by geographic area were as follows:

 
































North America: Europe:

•   Coca-Cola Classic

 

•   Coca-Cola

•   Diet Coke

 

•   Diet Coke/Coca-Cola light

•   Sprite

 

•   Fanta

•   Dasani

 

•   Coca-Cola Zero

•   POWERade

 

•   Capri-Sun

 

During 2007, 2006, and 2005,
certain major brand categories exceeded 10 percent of our total net operating revenues. The following table summarizes the percentage of total net operating revenues contributed by these major brand categories (rounded to the nearest 0.5 percent):

 






































































       2007    

      2006    

      2005    

 

Consolidated:

          

Coca-Cola trademark

  56.0% 56.5% 58.5%

Sparkling flavors and energy

  24.0% 24.5% 24.0%

Juices, isotonics, and other

  11.5% 11.0% 11.0%

 


2







Table of Contents


Our products are available in a variety of different package types and sizes (single-serve, multi-serve, and
multi-pack) including, but not limited to, aluminum and steel cans, glass, aluminum and PET (plastic) bottles, pouches, and bag-in-box for fountain use. The following table summarizes our bottle and can package mix by geographic area during 2007
(based on wholesale physical case volume and rounded to the nearest 0.5 percent):

 

























































































North America:

    

Cans

  59.0%

20-ounce

  14.0 

2-liter

  10.5 

Other (includes 500-ml and 32-ounce)

  16.5 
   

Total

  100.0%
   

Europe:

    

Cans

  38.0%

Multi-serve PET (1-liter and greater)

  32.0 

Single-serve PET

  14.0 

Other

  16.0 
   

Total

  100.0%
   

 

This excerpt taken from the CCE 10-K filed Feb 16, 2007.

Territories

 

Our bottling territories in North America are located in 46 states of the United States, the District of Columbia, the United States Virgin Islands, and all ten provinces of Canada. At December 31, 2006, these territories contained approximately 265 million people, representing about 79% of the population of the United States and 98% of the population of Canada.

 

Our bottling territories in Europe consist of Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. The aggregate population of these territories was approximately 147 million at December 31, 2006.

 

During 2006, the revenue split between our North American and European operations was 72% and 28%, respectively. Great Britain contributed approximately 45% of European net operating revenues in 2006.

 

This excerpt taken from the CCE 10-K filed Feb 22, 2006.

Territories

 

Our bottling territories in North America are located in 46 states of the United States, the District of Columbia, the United States Virgin Islands, and all ten provinces of Canada. At December 31, 2005, these territories contained approximately 260 million people, representing about 78% of the population of the United States and 98% of the population of Canada.

 

Our bottling territories in Europe consist of Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. The aggregate population of these territories was approximately 147 million at December 31, 2005.

 

The revenue split between our North American and European operations was 72% and 28%, respectively. Great Britain contributed approximately 46% of European net operating revenues in 2005.

 

This excerpt taken from the CCE 10-K filed Mar 8, 2005.

Territories

 

Our bottling territories in North America are located in 46 states of the United States, the District of Columbia, and all ten provinces of Canada. At December 31, 2004, these territories contained approximately 263 million people, representing about 79% of the population of the United States and 98% of the population of Canada.

 

LOGO

 

2


Table of Contents

Our bottling territories in Europe consist of Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. The aggregate population of these territories was approximately 146 million at December 31, 2004.

 

LOGO

 

The revenue split between our North American and European operations was 71% and 29%, respectively. Great Britain contributed approximately 47% of European net operating revenues in 2004.

 

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