Coffee Holding (JVA)

for the Annual Meeting of Stockholders to be held on April 14, 2009.

The undersigned stockholder of Coffee Holding Co., Inc. hereby appoints David Gordon and Gerard DeCapua, or either of them, with full powers of substitution, to represent and to vote as proxy, as designated, all shares of common stock of Coffee Holding Co., Inc. held of record by the undersigned on February 20, 2009, at the Annual Meeting of Stockholders (the “Annual Meeting”) to be held on April 14, 2009 at 3:00 p.m. Eastern time at the Hilton Garden Inn NewYork/Staten Island located at 1100 South Avenue, Staten Island, New York 10314, or at any adjournment or postponement thereof.  The undersigned hereby revokes all prior proxies.

This Proxy, when properly executed, will be voted in the manner directed herein by the undersigned shareholder.  If no direction is given, this Proxy will be voted FOR the election of nominees listed in Item 1. In their discretion, the proxies are authorized to vote upon such other business as may properly come before the Annual Meeting or any adjournment or postponement thereof.  As of the date of the Proxy Statement for the Annual Meeting, the Board of Directors is not aware of any such other business.