Since launching the 2004 Restructuring Program, Colgate-Palmolive has streamlined its operations: its gross margin is expected to expand to 60% by the year 2010.
Colgate dominantes the market for toothpaste with a 40% market share. A tighter focus on areas such as Oral Care has allowed the company to best rival Procter & Gamble. Additionally, Colgate enjoys brand loyalty and high-recognition which gives it a wide moat.
Colgate's dominant presence in emerging markets firmly locates it as a major beneficiary of rising rates of consumer product consumption in developing regions.