Comcast, the largest U.S. cable-television company by subscriptions has acquired GE's NBC Universal, assuming the deal passes regulatory review. NBC Universal, is an operator of broadcast network, film studio, theme parks, and cable channels including USA, CNBC, MSNBC and Bravo.
NBC Universal had recently been one of the most profitable units of the company. But with a downturn in advertising in the last year, the television and movie parts of the company reported a decline of 41 percent in profit.
The deal benefits Comcast greatly because it gives it a segment of GE that has been tremendously powerful in the past, and could return to that level of productivity given Comcast's strength in cable and digital programming. The deal has raised questions regarding antitrust, but still should go through in one of the biggest media transactions in recent history.