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Triple-play bundling driving revenues

Consumers are interested in bundling their services, and Comcast’s “Triple Play” bundling of cable, Internet, and phone service is one of the most attractive on the market, possibly leading to customers abandoning satellite for Comcast. Moreover, Customers are willing to pay more for premium service, so Comcast’s VoIP and high-priced broadband Internet will be more desirable over cheaper, slower services. In Q4 2008, this bundling strategy enabled the company to increase its revenue by 7%.

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