Following the lead of the rest of the industry, Continental announced the cutting of 3000 jobs and retiring of 67 planes from its fleet.
Rumors surface on Jan 9 and are confirmed on Jan 15 of merger talks with Delta. Airline industry mergers historically drive up share prices because they consolidate markets, reduce competition, and help drive up ticket prices.
Fuller planes and increased capacity led to a higher load factor for the airline. The percentage of seats filled increased to 79.0 percent from 78.2 percent one year prior.
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