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WIKI ANALYSIS
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Con-way Inc. provides truckload (1.7% of revenue) and less-than-truckload (68%) shipping services for retail, industrial, and government customers. Con-way's customers typically don't have a full truckload of goods, and the firm consolidates shipments at a central location before sending the goods on the road. Con-way also has a secondary logistics business - managing product transportation, storage, delivery, and other supply-chain details - and while this business is smaller and less profitable than freight (31% of revenues and 10% of operating margin) Con-way is looking to grow its presence in this sector and expanded into Asia by acquiring logistics companies in both Singapore and China.[1]
Because Con-way is a nonunion freight carrier, its workers can do several different jobs when they transport goods, differentiating CNW from their unionized competitors who must hire a separate person to perform each task. This allows Con-way to operate at lower costs and higher margins than its competitors.
Like others in the competitive trucking and logistic industry, Con-way's revenues are closely tied to the overall health of the economy. Con-way faces challenges from rising oil prices and increased government regulations, as well as the possibility of recession in the wake of the ongoing financial crisis in early 2008.[2] Another challenge Con-way must answer is the entry of shipping giants FedEx and UPS into the less-than-truckload shipping business, traditionally Con-way's strength - these firms bring huge resource bases and strong brand names into this market.
Business Overview Con-way provides a variety of transportation services. The company charges shipping rates, which typically include a fuel surcharge, to transport goods. The transportation and logistics company also makes money by offering supply-chain management and logistics consulting. Con-way operates in over 17 countries, but 96.5% of revenue is generated in the United States[3].
Operating Segments Con-way's business can be divided into four main operating segments.
Revenue Generated by Segments The following bar graph shows revenue and operating income for each of the four operating segments. In addition to the four covered in Operating Segments, a 5th segment called Vector is shown. Vector, formally part of the Menlo Worldwide segment, was sold to General Motors (GM) in December of 2006[13].
Revenue by Segment[14]
| Revenues from External Customers | 1st 9 Months of 2007 (in $thousands) | 1st Nine Months of 2006 (in $thousands) | Difference | % Difference |
| Freight | $2,165,381 | $2,175,349 | -$9,968 | -0.46% |
| Truckload | $54,228 | $5,274 | $48,954 | 928.2% |
| Logistics | $956,962 | $1,036,430 | -$79,468 | -7.7% |
| Other | $10,630 | $5,798 | $4,832 | 83.3% |
Operating Income by Segment[15]
| Operation Income (Loss) | 1st 9 Months of 2007 (in $thousands) | 1st Nine Months of 2006 (in $thousands) | Difference | % Difference |
| Freight | $186,412 | $259,841 | -$73,429 | -28.25% |
| Truckload | $6 | $3,704 | -$3,698 | -99.8% |
| Logistics | $19,659 | $17,740 | $1,919 | 10.8% |
| Other | -$2,402 | -$87 | -$2,315 | -2,660.91% |
| Vector | -$2,699 | -$10,858 | $8,159 | 75.1% |
Overall, revenues and operating income decreased. The acquisition of CFI helped boost revenue. Excluding the acquisition, total revenue was down 1.1% for the first nine months of 2007 compared to 2006. Management cites an unfavorable transition to less profitable shipping methods and higher employee costs as reasons for the decline in income[16].
Overall Financials Over the past three fiscal years, Con-way achieve higher net revenues and operating income. Between 2005 and 2006, Con-way used a higher yielding mix of transportation services to generate a 2.6% increase in revenue, even though total tonage-per-day dropped 0.5%. The company also benefited from higher demand for its warehousing operations. The sale of Vector and Con-way Expedite boosted operating income 8.8%. Excluding these sales, operating income would have decreased 4.4% from 2005 to 2006. Financials improved in 2005 from 2004 as overall demand for freight and logistics grew. Total weight per day shipped increased 12.4%[18].
Rebranding In 2006, the company decided to rebrand itself from CNF, Inc. to Con-way Inc. Management spent $1.8 million in 2006, and expects to charge another $20-$24 million in order to rebrand its trucking fleet and facilities to the "bold, new signature Con-way brands and colors."[19]
Acquisitions & Dispositions Con-way has made several purchases and dispositions of companies and business segments over the past couple years.
Dispositions In 2006, the company closed Con-way forwarding as management said the business was commoditized by high-service regional trucking. Con-way also dropped Con-way Expedite, because management felt that the industry was highly cyclical and offered little growth potential. General Motors (GM) exercised its call option to purchase Con-way membership interest in Vector.[20]
Acquisitions On August 23, 2007, Con-way purchased Contract Freighters, Inc. By purchasing the asset-based full-truckload service company, Con-way added 2,300 tractors, more than 7,000 trailers, and 2,500 drivers. The acquisition allows Con-way to offer a better suite of solutions. The full-truckload service complements Con-way's LTL and logistics business segments. On September 5, 2007, Con-way bought Singapore-headquartered Cougar Express Logistics. This addition expands Menlo Logisitic's presence rapidly growing Asian-Pacific markets. Likewise, the purchase of Chic Logisitics, a Chinese transportation-management service company, in October of 2007 should also benefit Menlo's business operations in Asia[21].
Restructuring In August 2007, Con-way announced a restructuring initiative to combine its three regional operating companies into one centralized business. Management expects the restructuring to benefit customer service and improve efficiency by streamlining processes[22].
Key Trends and Forces
Competition Con-way competes with a range of regional, national, and global transportation and logisitics company.
Transportation of Goods Con-way's Freight and Truckload divisions compete primarily with FedEx Freight and YRC Worldwide (YRCW). The national LTL freight service has seen consolidation and liquidation, but remains competitive. This part of industry has seen the least growth, but also involves high barrier to entry. Capital expenses needed to build sorting facilities and operate trucks involve substantial capital contribution. At the regional level, Con-way competes with a wide selection of transportation businesses. The larger competitors are Arkansas Best (ABFS), Old Dominion Freight Line (ODFL), and Saia (SAIA), but there are also entities that only own a few trucks and operate as a for-hire contractor. The asset-based model still requires large expenses to operate facilities but less than the national scale. Transportation companies typically compete based on freight prices, service, reliability, transit times, and scope of operations[27].
Market Share The following table shows 20 of the largest Truckload and Less-than-Truckload companies. Some companies are a subsidiary of a larger corporation. For instance, FedEx Freight is owned by FedEx (FDX). Further, several of the listed companies earn a portion of revenues outside of transporting goods, such as warehousing and logisitics. These instances usually account for less than 10% of the total sales. Total revenue estimates for the trucking industry is $255.5 billion[28]
Comparing Truckload and Less-than-Truckload Companies[29]
| Company | Market Share | Sales (in $millions) | 1-Year Sales Growth | Tractors | Trailers | Terminals |
| Conway Inc (CNW) | 1.7% | $4,221.5 | 1.2% | 7,800 | 30,500 | 440 |
| YRC Worldwide | 3.9% | $9,918.7 | 13.5% | 17,500 | 64,200 | 670 |
| Schneider National | 1.4% | $3,700.0 | 5.7% | 14,400 | 48,000 | N/A |
| FedEx Freight | 1.4% | $3,645.0 | 13.3% | 14,000 | 45,000 | 470 |
| J.B. Hunt Transport Services (JBHT) | 1.3% | $3,328.0 | 6.4% | 5,200 | N/A | N/A |
| Swift Transportation | 1.2% | $3,172.8 | -0.8% | 18,000 | 50,000 | 30 |
| Landstar System | 1.0% | $2,518.0 | -0.1% | 8,800 | 13,600 | N/A |
| Werner Enterprises | 0.8% | $2,080.6 | 5.5% | 9,000 | 25,000 | N/A |
| Arkansas Best (ABFS) | 0.7% | $1,860.5 | 0.0% | 4,000 | 20,000 | 290 |
| Estes Express Lines | 0.6% | $1,447.2 | N/A | 6,500 | 22,800 | 185 |
| Old Dominion Freight Line | 0.5% | $1,279.4 | 20.5% | 4,600 | 17,900 | 180 |
| UPS Ground Freight | 0.4% | $1,014.1 | N/A | 6,800 | 22,800 | 210 |
| Averitt Express | 0.4% | $921.3 | N/A | 4,000 | 11,250 | 80 |
| Saia (SAIA) | 0.3% | $874.7 | -20.3% | 2,900 | 9,000 | 150 |
| Southeastern Freight Lines | 0.3% | $711.0 | 9.8% | N/A | N/A | N/A |
| DATS Trucking | 0.2% | $600.1 | N/A | 500 | 1,000 | N/A |
| AAA Cooper Transportation | 0.2% | $528.8 | N/A | 2,300 | 6,000 | 75 |
| Vitran Corporation | 0.2% | $514.1 | 20.1% | N/A | N/A | 125 |
| Koch Companies | 0.1% | $200.0 | N/A | 650 | 1,820 | N/A |
| NFI Industries | 0.1% | $187.2 | N/A | 3,000 | 8,000 | 50 |
| Central Freight Lines | 0.1% | $185.9 | N/A | 1,900 | 8,500 | 65 |
| A. Duie Pyle Inc. | 0.03% | $77.9 | N/A | 540 | 1,450 | 12 |
| TOTAL: | $40,251.6 | 125,490 | 377,820 | 2,592 | ||
Logistic Services Menlo Logistics operates against companies such as Catepillar Logistics and YRC Logistics. The industry is generally less capital intensive and priority is placed on the technological solutions offered by the firms. Con-way's size allows it to service large customers, which only a handful of logistics companies are capable of performing[30].
Overall, the trucking industry tends to see periodic price decreases by firms, which try to capture extra business. Moreover, many customers use a bidding system, which tend to keep prices fairly competitive. For instance, Wal-Mart Stores (WMT) needs freight shipped, so asks several shipping firms to submit how much payment they are willing to accept. The lowest bid usually wins the contract.
Con-way believes it can differentiate its services by more than just price. Management plans to focus on its large capacity and density of coverage, along with its high service standards, in order to win customers and expand freight services. Moreover, Menlo logistics should be service large and complex needs of big customers that smaller firms may not be able to handle. Furthermore, Con-way continues to see expansion of logistic services outside of North America[31].
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