CRWN » Topics » Ratings

This excerpt taken from the CRWN 10-K filed Mar 8, 2007.

Ratings

Among the 65 ad-supported cable channels in the United States market in 2006, the Hallmark Channel ranked 8th  in total day with an average 0.755 household rating for the year and 9th for prime time with an average 1.216 household rating for the year, according to Nielsen Media Research. In 2005, among the 60 ad-supported cable channels in the United States market, the Hallmark Channel ranked 9th in total day with an average 0.707 household rating and 11th for prime time with an average 1.033 household rating, according to Nielsen Media Research. Total day means the time period measured from the time each day the broadcast of commercially-sponsored programming commences to the time such commercially-sponsored programming ends. We believe that the key demographics for the Hallmark Channel are the viewers in the groups Adults aged 25 to 54 and Women aged 25 to 54. The average median age of a viewer of the Hallmark Channel in 2006 was 59.9.

This excerpt taken from the CRWN 10-K filed Mar 29, 2006.

Ratings

Among the 60 ad-supported cable channels in the United States market in 2005, the Hallmark Channel ranked 9th in total day with an average 0.707 household rating for the year and 11th for prime time with an average 1.033 household rating for the year, according to Nielsen Media Research. In 2004, among the 54 ad-supported cable channels in the United States market, the Hallmark Channel ranked 10th in total day with an average 0.6 household rating and 14th for prime time with an average 0.871 household rating, according to Nielsen Media Research. Total day means the time period measured from the time each day the broadcast of commercially-sponsored programming commences to the time such commercially-sponsored programming ends. We believe that the key demographics for the Hallmark Channel are the viewers in the groups Adults 25-54 and Women 25-54.

This excerpt taken from the CRWN 10-K filed May 27, 2005.

Ratings

Among the 54 ad-supported cable channels in the United States market, the Hallmark Channel ranked 10th in total day with a 0.6 household rating for the 2004 year and 14th for prime time with a 0.871 household rating for the 2004 year, according to Nielsen Media Research. In 2003 among the 52 ad-supported cable channels in the United States market, the Hallmark Channel ranked 16th in total day with a 0.503 household rating for the 2003 year and 22nd for prime time with a 0.718 household rating for the 2003 year, according to Nielsen Media Research. Total day means the time period measured from the time each day the broadcast of commercially-sponsored programming commences to the time such commercially-sponsored programming ends. We believe that the key demographics for the Hallmark Channel are the viewers in the groups Adults 25-54 and Women 25-54.

Internationally, during 2004 the international Hallmark Channel ranked in the top five cable and satellite channels in the U.K. according to the Broadcaster Audience Research Board. In the U.K., the Channel enjoyed a strong and sustained increase in ratings over the past two years, increasing its television rating among adults in multi-channel homes by 13% from 2003 and its share, or percentage of viewing audience, among individuals in multi-channel homes by 18%. The Channel was the 9th most watched commercial non-terrestrial channel in Poland according to AGB Polska in December 2004. The Channel ranked among the top ten multi-channel networks in Hungary according to AGB Hungary for the 2004 year.

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