CTRP » Topics » Sales and marketing

This excerpt taken from the CTRP 20-F filed Apr 29, 2008.

Sales and marketing

Sales and marketing expenses consist primarily of costs of payroll and related compensation for the Company’s sales and marketing personnel, advertising expenses, and other related marketing and promotion expenses. Advertising expenses, amounting to RMB16,750,270, RMB25,230,545 and RMB35,658,739 for the years ended December 31, 2005, 2006 and 2007, respectively, are charged to the statements of income when incurred.

This excerpt taken from the CTRP 20-F filed Apr 12, 2007.

Sales and marketing

Sales and marketing expenses consist primarily of costs of payroll and related compensation for the Company’s sales and marketing personnel, advertising expenses, commission fees, and production costs of marketing materials. Advertising expenses, amounting to RMB10,648,334, RMB16,750,270 and RMB25,230,545 for the years ended December 31, 2004, 2005 and 2006, respectively, are charged to the statements of income when incurred.

 

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Table of Contents
This excerpt taken from the CTRP 20-F filed Jun 26, 2006.

Sales and marketing

Sales and marketing costs consist primarily of costs of advertising expenses, commission fees, production costs of marketing materials, expenses associated with the Company’s customer reward program and payroll and related compensation for the Company’s sales and marketing personnel. Advertising expenses, amounted to RMB5,245,937, RMB10,648,334 and RMB16,750,270 for the years ended December 31, 2003, 2004 and 2005, respectively, are charged to the statements of income when incurred.

This excerpt taken from the CTRP 20-F filed Jun 22, 2005.

o. Sales and marketing

 

Sales and marketing costs consist primarily of costs of advertising expenses, commission fees, production costs of marketing materials, expenses associated with the Company’s customer reward program and payroll and related compensation for the Company’s sales and marketing personnel. Advertising expenses, amounted to RMB4,949,206, RMB5,245,937 and RMB10,648,334 for the years ended December 31, 2002, 2003 and 2004, respectively, are charged to the statements of income and comprehensive income when incurred.

 

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