DENTSPLY International Inc. (NASDAQ:XRAY) is the world's largest manufacturer of dental products, such as dental anesthetics and artificial teeth, by revenue. DENTSPLY's sells its products to dentists, dental hygienists, dental schools, and laboratories. 
DENTSPLY International, Inc. engages in the design, development, manufacture, and marketing of dental consumables, dental laboratory products, and dental specialty products worldwide. Its dental consumable products include dental sundries, such as dental anesthetics, prophylaxis paste, dental sealants, impression materials, restorative materials, bone grafting materials, tooth whiteners, and topical fluoride; and small equipment products, including high and low speed handpieces, intraoral curing light systems, and ultrasonic scalers and polishers used in dental offices for treatment of patients. XRAY’s specialty dental products include endodontic instruments and materials, implants and related products, and orthodontic appliances and accessories. Its products are used for specific purposes within the dental office and laboratory settings.
The company markets its products primarily to dentists, dental hygienists, dental assistants, dental laboratories, and dental schools. It distributes its products through domestic and foreign distributors, dealers, and importers, as well as directly through sales staff.
With customers in 120 countries, XRAY's revenues are geographically diverse. The company's customers can be segmented into two groups -- those in developed countries and those in developing countries. Customers in developed countries require a wide variety of products, including those associated with higher end, cosmetic and restorative procedures, whereas demand in developing countries is limited to basic products like fillings and anesthetics. The company's management expects that continued growth of personal incomes in developing countries with rapidly developing economies, such as China and India, will lead to greater demand for its more advanced products.
DENTSPLY was founded in 1983 and is headquartered in York, Pennsylvania.
In 2009, DENTSPLY generated a net income of $274.3 million on revenues of $2.16 billion. This represents a 3.1% decrease in net income on a 1.5% dip in total revenues from 2008, when the company earned $283.3 million on revenues of $1.04 billion.
XRAY's products fall into one of three categories:
While XRAY has a strong market position, it faces tough competition from divisions of many companies, including: