SANTA CLARA, CA -- (Marketwire) -- 10/13/09 -- Tensilica®, Inc. announced today that it has been granted DTS-HD Master Audio logo certification for the HiFi Audio DSP (digital signal processor). This makes Tensilica's HiFi Audio DSP the first IP (intellectual property) core to achieve certification. Having the HiFi DSP IP core certified independent of the choice of silicon implementation will significantly ease Tensilica's customers' efforts to design Blu-ray Disc and Audio Video Receiver (AVR) SOCs (systems on chips) and complete chip and system level certification with DTS.

"DTS-HD Master Audio has become the popular technology of choice in the latest generation of Blu-ray Disc players and AVRs," says Larry Przywara, Tensilica's director of multimedia marketing. "Being first to market with DTS-HD Master Audio enables Tensilica to provide customers a time-to-market advantage in developing their Blu-ray Disc and AVR products with a very efficient power and silicon area implementation."

DTS provides best-in-class audio technologies for 5.1- and 7.1-channel surround sound at sample rates up to 192 kHz in consumer entertainment products including Blu-ray Disc players, home theater receivers and Digital TV.

"We are delighted that Tensilica has passed the rigorous testing to achieve DTS-HD Master Audio logo certification on the HiFi DSP," says Brian Towne, executive vice president and general manager, DTS. "The performance efficiency of the architecture is outstanding and will lead to lower cost designs. This benefits everyone developing next generation Blu-ray Disc player and AVR SOCs and will contribute to the growth of the Blu-ray Disc hardware market as a whole."

With the DTS-HD Master Audio logo certification, Tensilica's HiFi Audio Engine supports the following DTS technologies:

--  DTS-HD Master Audio
--  DTS-HD Hi Resolution
--  DTS-ES
--  DTS 96/24
--  DTS Digital Surround
--  DTS Express
--  DTS Neo:6
    

The HiFi Audio DSP is the leading architecture for audio codec and software efficiency, and it enables lowest power and smallest area SOC implementations. It provides chip designers with a single hardware platform that can be used across multiple audio codecs and audio post processing standards. Tensilica, its customers, and its partners have ported over 60 software packages to the HiFi Audio DSP, so designers can pick the software they need for any application. As the market evolves, and new standards are defined, they can be easily and quickly ported to the HiFi Audio DSP, thereby "future proofing" the chip design. The HiFi Audio DSP has been designed into chips for products ranging from cell phones to Blu-ray Disc Players, Set Top Boxes and HD DTVs (digital televisions) by five of the top 10 semiconductor companies and leading OEM System Manufacturers.

About DTS

DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of multi-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Blu-ray Disc and Surround Music software. Founded in 1993, DTS' corporate headquarters are located in Agoura Hills, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS is a registered trademark of DTS, Inc.

About Tensilica

Tensilica, Inc. -- the leader in customizable dataplane processors -- is a semiconductor IP licensor recognized by the Gartner Group as the fastest growing semiconductor IP supplier in 2008. Dataplane Processor Units (DPUs) combine the best capabilities of CPUs and DSPs while delivering 10-to-100-times the performance because they can be customized using Tensilica's automated design tools to meet specific dataplane performance targets. Tensilica's DPUs power SOC designs at system OEMs and five out of the top 10 semiconductor companies for products including mobile phones, consumer electronics devices (including digital TV, Blu-ray Disc players, broadband set top boxes and portable media players), computers, and storage, networking and communications equipment. For more information on Tensilica's patented, benchmark-proven DPUs visit www.tensilica.com.

Editors' Notes:

--  Tensilica and Xtensa are registered trademarks belonging to Tensilica
    Inc. All other company and product names mentioned are trademarks and/or
    registered trademarks of their respective owners.
--  Tensilica's announced licensees include:  ADDMM, Afa Technologies,
    ALPS,  Aquantia, Astute Networks, Atheros, AMD, Audience, Avision, Bay
    Microsystems, Brocade, Broadcom, Cisco Systems, CMC Microsystems, Conexant
    Systems, Design Art Networks, DS2, EE Solutions, Epson, ETRI, FUJIFILM
    Microdevices, Fujitsu Ltd., Fujitsu Microelectronics Ltd., Hudson Soft,
    iBiquity Digital, Ikanos Communications, IDT, Intel, Juniper Networks, LG
    Electronics, Lucid Information Technology, Marvell,  NEC Laboratories
    America, NEC Corporation, Neterion, Nethra Imaging, Nippon Telephone and
    Telegraph (NTT), NuFront, NVIDIA, Olympus Optical Co. Ltd.,  Panasonic
    Mobile, Penstar, Plato Networks, PnpNetwork Technologies, PowerLayer
    Microsystems, Samsung, SiBEAM, Sony, STMicroelectronics, Stretch,
    TranSwitch Corporation, Triductor Technology, UpZide, Valens Semiconductor,
    Validity Sensors, Victor Company of Japan (JVC), WiLinx, and XM Radio.