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Independent Outdoor Operators Receive More Than Digital Billboards With Daktronics

BROOKINGS, S.D., April 10, 2012 (GLOBE NEWSWIRE) -- Whether a company is new to digital outdoor advertising or already experiencing success in the medium, Daktronics reliable technology and services offer incredible value and provide continued success to digital outdoor operators.

Meadors, of Charleston, S.C., and Stokely Outdoor, of Tulsa, Okla., both find the high-quality product and helpful approach before, during and after the sale that Daktronics offers extremely valuable.

"As newcomers in the billboard industry, it was important to us that we purchase a product with an excellent reputation," said Michael Nixon of Meadors. "With our limited exposure to the industry, it was critical for us to find not only a manufacturer, but a sincere, responsive partner that would guide and inform us through our selection process."

After purchasing its first digital billboard, Meadors toured Daktronics manufacturing facilities in Sioux Falls, S.D., and Brookings, S.D. in February of 2012.

"From a company point of view, the highlight was meeting the Daktronics team, including one of the founders, Dr. Aelred J. Kurtenbach," said Nixon. "From a technical point of view, touring the production facility in Sioux Falls was fascinating. I left South Dakota with my expectations having been exceeded on every level and a feeling of complete confirmation that we had made the right choice."

Meadors was impressed with their Daktronics visit and stressed the importance in exploring and truly understanding digital billboard manufacturers before choosing a provider.

"We intently researched our project and have been well guided by the Daktronics team. I would encourage anyone purchasing a digital billboard to tour the Daktronics facilities and meet the folks in South Dakota," said Nixon.

In addition to helping first-time outdoor operators like Meadors, Daktronics services and products keep outdoor companies like Stokely Outdoor Advertising coming back. Stokely installed their first Daktronics digital billboard in 2008. Since then, owner Bill Stokely, has purchased six additional Daktronics digital billboards.

"There's a reason larger universities, professional sports teams and the big buyers of electronics work with Daktronics," said Stokely. "I'm not a gambler when it comes to choosing a digital billboard manufacturer. I'm going to go with established people that have a proven product, critically important service capabilities and are always willing to take that extra step to make sure I'm pleased with end result."

"We strive to make the addition of digital billboards as easy as possible for both large and small outdoor operators," said Jeremy Johnson, Daktronics digital billboard sales manager. "We're finding the more our customers take advantage of our value-added services, the more they can realize the full potential of digital billboard advertising."

Since entering the digital billboard business in 2001, Daktronics continues to collaborate with outdoor advertising operators, improving technology while increasing overall value through a unique blend of digital billboard services not offered by any other display manufacturer. The company's wide range of billboard services such as regulatory assistance, installation management, maintenance, technical and creative services, and complete system monitoring through Intelligent Device Management, all combine to help meet each unique outdoor operator's business model.

Discover more Daktronics digital billboard information at www.daktronics.com/billboard.

ABOUT DAKTRONICS

Daktronics is the world's largest supplier of large-format LED display systems, including digital LED billboards, large-screen video displays and control systems for sports and commercial venues. The company has built and installed hundreds of thousands of LED displays in more than 100 countries, and offers more than 40 years of dynamic display experience. Daktronics installed its first digital billboard in 2001. For more information about digital billboards, visit: http://www.daktronics.com/billboard, e-mail the company at outdoor@daktronics.com, or call toll-free at (800) 325-8766.

The Daktronics logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5476

CONTACT: MEDIA RELATIONS:
         Joni Schmeichel
         Daktronics Strategic Billboard Marketing
         Tel 605-691-3639
         Email joni.schmeichel@daktronics.com

Daktronics Logo

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