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Darden is well positioned by market share![]() |
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Darden is better positioned than peers to take advantage of current environment![]() |
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Stock down and consumer spending is under pressure![]() |
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Largest U.S. Restaurants See Decline in Growth![]() |
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Same Store Sales Expected to Decrease Through 2009![]() |
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Darden Restaurants Inc. (NYSE: DRI) operates 1,702 restaurants in the United States and Canada.[1] The company's chains include Olive Garden, Red Lobster, LongHorn Steakhouse, Capital Grille, Bahama Breeze, and Seasons 52.
Unlike other full service restaurant operators, Darden does not franchise its restaurants.[2] Because of this, the company must invest between $3.2 and $4.5 million in each new restaurant it opens.[3]
is the largest casual dining restaurant company in the world with $5.6 billion in sales (2007)[4] and over 1,300 restaurants. Darden operates Olive Garden, Red Lobster, Bahama Breeze, and Seasons 52.
Darden has announced plans to increase EPS, earnings per share, by 10-15% annually, but with its flagship chains, Olive Garden and Red Lobster, reaching market saturation, the company will have to rely on its smaller chains and acquisitions for the majority of growth. New restaurant openings have averaged 2% for the past 5 years, and Darden wants to maintain same restaurant sales for Olive Garden and Red Lobster. Although Darden expects same store sales to decline by 2.25% in 2009, it is planning on opening 70 new restaurants over the year to position itself for the end of the recession.[5]
In 2007, restaurant industry sales growth declined from previous years as a result of falling consumer spending and other macroeconomic factors. During the same year, Darden's sales increased by approximately 8%. Perhaps more telling, Darden's same-restaurant sales have continued to grow, albeit more slowly, while its competitors have all posted negative same-restaurant sales growth. Its positive same-restaurant sales can be attributed to strong customer loyalty and value-based meal specials. Programs like Lobster's Fresh Catch Club for frequent customers strengthen customer loyalty by offering special coupons, meal deals, as well as updates about new menu items. Other coupons and value-based meals act as incentives to boost customer traffic. Although Darden's competitors have similar value-based programs, Darden has also focused on quality of service and cleanliness as a means of gaining customer loyalty. In addition, Darden has altered its menu to demonstrate the health benefits of its cuisines, like seafood at Red Lobster to increase customer visits.
Darden's third quarter (ending March 17 2009) sales from continuing operations decreased by 0.7% decrease were $1.80 billion compared to $1.81 billion to the previous year's third quarter results. Combined same-restaurant sales for Olive Garden, Red Lobster and LongHorn Steakhouse were down 3.2% for the third quarter, with the greatest losses being seen in LongHorn Steakhouse with a decrease of 4.6%. These losses were despite increased consumer demand for lower priced dining options. By the end of the quarter, Darden had a total of 1,752 restaurants, an increase from 1,683 restaurants the previous year.[20]
Much of Darden's long-term growth will have to come from acquisitions and the growth of its smaller chains. In the past Darden has experienced set backs in both of these areas. Darden is in the early stages of expanding Bahama Breeze and Seasons 52. Darden has already tried expanding Bahama Breeze without success, but will try again with a new approach. Darden is slowly expanding Seasons 52 in the South and will continue to grow the chain. Of Darden's four chains, Seasons 52 has the most sales per restaurant with $6.4 M[21], which further proves the importance of its growth and overall success to Darden. Darden is in the process of acquiring LongHorn Steakhouse, a casual dining chain, and The Capital Grille, an upscale steakhouse[22]. There are currently 300 LongHorn Steakhouses throughout the U.S. and close to 30 Capital Grilles. These acquisitions come on heels of a less than successful attempt to integrate Smoky Bones. The company recently announced plans to sell the Orlando-based, casual dining, chain. Prior to the announcement, Darden was forced to close 54 poorly performing Smokey Bones restaurants and there were 73 remaining at the end of 2007. [23].
For casual dining restaurants like , Darden, commodities prices, particularly, prices for food items such as [[beef prices|beef), and grain can have a dramatic impact of on the bottom line. Commodity costs, decreased 2007 second quarter net earnings by nearly 30%. In an effort to help cut losses from rising costs, menu item prices have been increased 2-3% annually.
Beginning in 2006, slowing economic growth and widespread concerns among consumers, economists and business owners alike began to take their toll on the restaurant and foodservice industries. Real growth (adjusted for inflation) in restaurant sales was a meager 1.3% in 2007 and is projected to fall further in 2008. [24] due to macroeconomic factors. This downturn has largely been a result of lower consumer spending. Initially, rising interest rates in 2006 combined with slowing home appreciation resulted in tighter economic constraints for many consumers. Although the Fed began to lower interest rates in 2007 and continued to do so in 2008, home values have continued to slump along with the general economy. Since the home is considered the primary form of wealth or savings for many Americans, millions of homeowners have suddenly found themselves significantly poorer while facing higher costs in the form of food and energy inflation, and thus are less willing to spend money on eating out. While Darden is far from immune to this trend, it has weathered this difficult environment better than Brinker's, its closest competitor. New store openings continued to drive overall revenue growth during 2007, and same restaurant comps remained positive.
The restaurant and foodservice industries are extremely competitive, especially within the casual dining sector. Darden's had $5.6 billion in revenue operating 1324 restaurants. Darden's main competition includes:
| Company | Net Sales (Mill) | Operating Income | Profit Margin | Operating Margin | Sales Growth | Same Restaurant Sales Growth | Total Restaurants |
|---|---|---|---|---|---|---|---|
| Darden Restaurants | $5.6 B | $530.8 M | 6.8% | 9.5% | 3.8% | 1.27% | 1,324 |
| Brinker International (EAT) | $4.4 B | $344.3 M | 5% | 7.75% | 5.2% | -2.6% | 1,801 |
| Applebee's International (APPB) | $1.2 B | $130.8 M | N/A | N/A | 9.5% | N/A | 1,930 |
| Cheesecake Factory (CAKE) | $1.3 B | $106.8 M | 6.2% | 8.1% | 10.1% | N/A | 127 |
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