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Jose Cuervo and IMG Announce 2012 Jose Cuervo Pro Beach Volleyball Series Schedule

NEW YORK, Apr. 19, 2012 /PRNewswire/ -- The sun, sand and sweat of the Jose Cuervo Pro Beach Volleyball Series returns to the beach. The highest-paying and most-attended tour in the country will once again deliver intense men's and women's competition through a seven-event series in 2012.

The Jose Cuervo Series kicks off on Memorial Day weekend on the beaches of Fort Lauderdale, Fla. and will tour the United States throughout the summer culminating with the Jose Cuervo Pro Beach Volleyball Series National Championships in Huntington Beach, Cal. in September. Each tournament of the Jose Cuervo Series will be sanctioned by USA Volleyball (USAV), the governing body of the sport, and will be broadcast nationally on NBC Sports Network. The cities, dates and prize purses of the 2012 Jose Cuervo Pro Beach Volleyball Series include:

             Florida Open, Fort Lauderdale, Fla. -
             May 25-27 - $75,000
             Belmar Open, Belmar, N.J. - June
             22-24 - $75,000
             Chicago Open, Chicago, Ill. - July
             13-15- $100,000
             Hermosa Open, Hermosa Beach, Cal. -
             July 20-22 - $100,000
             Milwaukee Shootout, Bradford Beach,
             Wis. - August 4-5 - $60,000
             Manhattan Beach Open, Manhattan
             Beach, Cal. - August 24-26 -
             $100,000
             Jose Cuervo National Championships -
             Huntington Beach, Cal. - September
             21-22 - $150,000*

*The 2012 Jose Cuervo Pro Beach Volleyball Series schedule and prize purse is subject to change

"Fans and players can expect the 2012 Cuervo Series to be just as good, and in some cases even better, than last year's inaugural tour, featuring world-class competition and offering more tour dates, total prize money and overall entertainment than any tour in the U.S.," said Brian Radics, Diageo Brand Director, Jose Cuervo. "When we returned to professional beach volleyball last year, we made sure to deliver a top domestic tour and come back in a huge way that fans and players have expected from Jose Cuervo, responsibly, since the 70's when Jose Cuervo became the sport's first corporate sponsor."

"IMG is pleased to be back in the beach volleyball business," says James Leitz, SVP of IMG Action Sports, owner and operator of the Jose Cuervo Pro Beach Volleyball Series. "Together with Diageo, Jose Cuervo and USA Volleyball, we delivered in 2011 on the promise to bring back the elite, professional game to the United States. In 2012, with more stops, energetic markets, world-class athletes and a great partner in Jose Cuervo, we are poised for an amazing summer on the beach."

Jose Cuervo, the world's largest producer of Tequila and title sponsor of the Series, will offer a Cuervo Village at every tournament to fans 21 years of age or older, creating a full festival-like atmosphere featuring music, consumer contests, giveaways and of course Jose Cuervo cocktails (where legal) to be enjoyed responsibly. The National Championships will culminate the season to feature an ultimate weekend of beach volleyball competition and a Jose Cuervo sponsored celebration of fans, 21 years of age of older. The Jose Cuervo Pro Beach Volleyball Series will continue to offer all fans free admission to every tournament.

"The Jose Cuervo Pro Beach Volleyball Series delivers intense competition between some of the best players in the world and an energetic atmosphere where fans are up close to the action," said Sean Scott, professional beach volleyball player and winner of the 2011 Jose Cuervo Pro Beach Volleyball Series Manhattan Beach Open. "From the opening serve to match point, the experience Jose Cuervo and IMG provide is that of a world-class tournament. My partner, John Hyden, and I are excited to get back competing on the Cuervo Series' stadium court again."

For more information, please visit www.josecuervoprobeachvolleyballseries.com. When enjoying the offerings of Jose Cuervo, please remember to do so responsibly.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional 100% Agave Reposado and Silver, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas, Jose Cuervo Margarita Mix, Authentic Jose Cuervo Light Margaritas and Jose Cuervo Light Margarita Mix. For more information, visit www.josecuervo.com.

About DIAGEO

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries around the world. Diageo is the exclusive U.S. distributor of Jose Cuervo brand product. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

    Media Contacts:

    Jenna Rathke               Jim Sias
    Taylor                     Diageo
    212-714-5713               646-223-2305
    jrathke@taylorstrategy.com jim.sias@diageo.com
                               -------------------

SOURCE Jose Cuervo

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