Its private-label products sell at margins approximately 5-6 percentage points higher than typical branded goods. Dick's has put an increased emphasis on these private-label brands as they have grown as a percentage of total sales from 5.8% in 2002 to 14.1% in 2006. As Dick's moves private-label products into Golf Galaxy stores and increases the presence of these brands in Dick's stores it should help the company continue to increase their gross profits.