Dick's Sporting Goods (NYSE: DKS) is the a specialty sporting goods retail chain. Dick's operates stores in the majority of states in the US which sell a wide range of sporting equipment and apparel, in addition to Golf Galaxy stores and Chick's Sporting Goods stores.  The company ranks as the second largest sporting goods retailer in the U.S by sales. By increasing its presence in temperate areas such as Florida, Georgia, and Texas, the company hopes to temper the declining sales during the winter since most of its products are directed at outdoor, warm-weather sports.
While the majority of Dick's products are brand names manufacturers like Nike, adidas, and Under Armour (UA), one important trend affecting Dick's is the growth of its own private label product lines, which the company aims to account for about 15% of total sales. In addition, as one of the largest specialty retailers in the U.S., Dick's is particularly prone to downturns in the economy that can constrain consumer spending on non-essential goods like sporting goods equipment.
As a sporting goods retailer, Dick's generates revenue through sales of sporting equipment and apparel in its physical Dick's Sporting Goods retail stores and DicksSportingGoods.com (Dick's e-commerce site fully outsourced to GSI Commerce (GSIC)). The company also owns the Golf Galaxy retail chain which sells golf equipment and apparel and provides club repair and other services.
In most Dick's stores, approximately 80% of floor space is used for sales and 20% is used for backroom storage of merchandise, receiving area, and office space. 
In order to boost margins, Dick's carries its own private-label brands (including Ativa) alongside its brand name merchandise from companies like Nike (NKE), Under Armour (UA) and brands like The North Face from V.F. (VFC). Its private-label products sell at margins approximately 5-6 percentage points higher than typical branded goods. As Dick's moves private-label products into Golf Galaxy stores and increases the presence of these brands in Dick's stores it should help the company continue to increase their gross profits.
Seasonality affects Dick's sporting goods in two distinct manners:
As a retailer of non-necessary goods Dick's is one of the first companies to lose sales when poor economic conditions dampen consumer spending. Since Dick's product lines are not diversified with non-athletic offerings (e.g., groceries or basic clothing) it is more exposed to economic downturns than other retailers such as Wal-Mart Stores (WMT) and Target (TGT).
Dick's competes in fragmented industry, with the top six sporting goods retailers holding only 19% of the estimated $52 billion market. The Sports Authority (bought by a private equity firm in 2006) follows in second place.
Other companies that Dick's compete with in the sporting goods retail market include the following firms:
Dick's also faces considerable competition from footwear retailers like Foot Locker  and Finish Line (FINL) . Dick's is also facing increasing competition from big box discount retailers like Wal-Mart, Target and Amazon.com who sell a selection of sporting equipment and apparel in their stores as well.