Its private-label products sell at margins approximately 5-6 percentage points higher than typical branded goods. Dick's has put an increased emphasis on these private-label brands as they have grown as a percentage of total sales from 5.8% in 2002 to 14.1% in 2006. As Dick's moves private-label products into Golf Galaxy stores and increases the presence of these brands in Dick's stores it should help the company continue to increase their gross profits.
Dick's acquired Golf Galaxy and Chick's Sporting Goods in 2007, in a move to expand to warmer climates like Texas and California where demand for sporting goods is much less seasonal.