Digital Domain Media Group (NYSE: DDMG) has brought its expertise in high-end digital production and visual effects for feature films and advertising into the world of sports teams and venues through a new initiative. The company’s first productions resulting from this effort, created for the New York Mets, are playing now at Citi Field in New York and on MLB.com. View one of the pieces here: http://mlb.mlb.com/video/play.jsp?content_id=22885357&c_id=mlb
The 60-second piece, “Heads-Up-Display,” puts a sci-fi twist on a classic showdown. In it, a robo-superstar catcher shuts down the league’s fastest base stealer, using both his high-tech tools and raw athletic talent. It plays at the start of games, with shorter versions running right after big plays to whip up crowds. “Heads-Up Display” is the first in a series of episodes featuring members of a futuristic Mets team engaged in exciting plays.
DDMG also created a nostalgic visual homage celebrating the Mets’ history, “Amazin’,” by combining archival historic photography and cutting-edge visual effects to bring Shea Stadium back to life. Both pieces were directed by DDMG’s Marc Dominic Rienzo and can be seen here: http://ddmg.co/sports_venues
Following the worldwide response to its work on “virtual” Tupac Shakur, the subsequent launch of its virtual performer business and announcement with CORE Media Group to create virtual Elvis Presley, DDMG continues to extend its 20 years of visual effects expertise into new areas. Through this effort, DDMG helps sports teams and venues to create fan experiences that inspire and excite in new ways, honor teams’ legacies and iconic players, and take in-venue sports entertainment to the next level. The company launched its new initiative this week at the IDEA Conference, the premiere conference for the event presentation industry.
“We continue to roll out initiatives that bring our expertise in the creation of high-end visuals to new opportunities,” said DDMG CEO and Chairman John Textor. “Whether it’s live concert stages, sports arenas and stadiums or training venues, we are seeing great demand for digital content that entertains and informs in new ways. In these pieces for sports teams, for example, we are creating whole new characters and worlds – assets that can be taken into video games, action figures, and transmedia of all kinds. The digital domain is truly a big place and we are just starting to explore it.”
About Digital Domain Media Group
Digital Domain Media Group (DDMG: NYSE) leverages its expertise in digital visual effects (VFX) and computer-generated (CG) animation across a group of interrelated businesses. At its foundation is Digital Domain Productions (DDPI), an award-winning digital production company founded in 1993. This leading provider of visuals has contributed to more than 90 major motion pictures, including Titanic, the Transformers series, Pirates of the Caribbean: At World’s End and TRON: Legacy, hundreds of commercials, and recently created the virtual likeness of rapper Tupac Shakur for Dr. Dre’s show at the Coachella Valley Music Festival. Mothership, a DDPI subsidiary, focuses on creating advertising, entertainment and branded content from concept to completion, across multiple media platforms. DDMG, its work and its employees have been recognized with numerous awards, including seven from the Academy of Motion Picture Arts and Sciences. The company is building on its success in VFX to participate as a co-producer in major productions and is currently co-producing the upcoming live-action sci-fi feature film Ender’s Game, as well as virtual likenesses for Elvis Presley that will be jointly owned by CORE Media Group and DDMG. DDMG also converts two-dimensional (2D) imagery to three-dimensional (3D) imagery and holds key patents in this area. The company is also applying its CG expertise to produce original, family-friendly animated feature films at its subsidiary Tradition Studios. The first movie, The Legend of Tembo, is in pre-production and two more features are in development. The company’s education subsidiary, the Digital Domain Institute, sets a new standard in digital media education through a pioneering public-private partnership with The Florida State University College of Motion Picture Arts. DDMG is expanding its worldwide footprint of the highest quality visual effects and animation at the lowest possible cost through global partnerships in India and China. The company has studios in Los Angeles, San Francisco, Florida, Vancouver, Mumbai and London, and is currently establishing studios in Beijing and Abu Dhabi. http://www.ddmg.co