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WIKI ANALYSIS
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Corporate Profile
Directed Electronics, Inc., (NASDAQ: DEIX), holds number one market share positions in premium home theater loudspeakers, consumer branded vehicle security and remote start systems, and aftermarket satellite radio receivers. Directed is also a major supplier of mobile audio and video whose portfolio of well-known brands includes Polk Audio, Viper, Definitive Technology, Python, Clifford, Orion, Precision Power, Autostart and Astroflex.
The primary electronics contribution of Directed Electronics is in the after market. Aftermarket products are components that a consumer adds to their vehicle on their own.
Directed brands include Viper®, Python®, Clifford®, Astroflex® and Autostart® in vehicle security and remote start; Orion®, Precision Power®, West Coast Customs® and Xtreme® in mobile audio; Polk Audio® and Definitive Technology® in home audio; and Directed Video® in mobile video. Plus do-it-yourself electronic products in the ReadyRemote® line.
Directed also has a manufacturing and distribution relationship with SIRIUS Satellite Radio. In addition to supplying SIRIUS products, Directed is also developing SIRIUS accessories like the Soloist™ Universal Sound System.
Directed has thousands of dealers in the retail mobile and home electronics aftermarket: national electronics retailers like Circuit City, Best Buy and Magnolia; mass merchants and nationwide auto parts retailers like Target, Napa, Advance and Autozone for Directed's Do-It-Yourself (DIY) products; new car dealers like AutoNation and the expediters that service them; dozens of regional and local electronics chains; and our bread-and-butter: 3,000 single store mobile and home electronics specialist retailers. Plus international sales in more than 70 countries around the world.
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