EL SEGUNDO, CA -- (Marketwire) -- 08/27/09 -- FUHU, Inc.®, leading the market in connecting people and content across their favorite destinations, and HowStuffWorks.com, a division of Discovery Communications (NASDAQ: DISCA) (NASDAQ: DISCB) (NASDAQ: DISCK), today announced a partnership to create the first Podcast Spinlets(TM) Widgets. HowStuffWorks will utilize FUHU's Spinlets(TM) widget technology to expand the reach of its popular Podcasts, making them accessible through iTunes, its website and at www.spinlets.com, while also allowing users to share the content through top social networks and web destinations with Spinlets' Take it 2Go feature.
"FUHU's platform allows our users to discover a brand new way to consume our podcasts and other complimentary content," says Dawn Whaley, executive vice president, marketing and strategic relationships, HowStuffWorks.com. "Our editorial team produces nine thematic podcasts about all kinds of great 'stuff' as an extension of our award-winning website. This great new platform helps us to expand the reach of our content across the Web and beyond."
HowStuffWorks.com currently has six podcasts in the top 100 on Apple's® iTunes Store (as of August 2009). Starting today, people can now access these award-winning Podcasts in iTunes, from www.spinlets.com or at www.howstuffworks.com and can Take it 2Go to their favorite social networks or start pages. Additionally, the Spinlets give users the chance to subscribe in iTunes with a click of the mouse.
"We are thrilled to be working with the award-winning innovator of credible information on how the world works," says Jim Mitchell, CEO of FUHU, Inc. "Our goal is to make the world-class content on HowStuffWorks available to people in new and exciting ways."
Spinlets(TM) Widgets extends popular music, movie and television content across many social networks (MySpace, Facebook, and Xanga) and devices (computers, mobile phones, and televisions).
Based in El Segundo, California, FUHU, Inc. is a global Internet consumer applications company with a platform that allows users and content providers to publish and distribute premium content ubiquitously across all 3 screens (Computers, TVs, Mobile Phones) through a distribution channel of over 50 million devices, allowing people to share, discover and consume content while FUHU provides recommendations that ultimately allow for purchasing of virtual goods and services from their micropayments platform. FUHU was founded in 2006 by Robb Fujioka and John Hui, and their portfolio of integrated products includes: Spinlets (www.spinlets.com) and urFooz (www.urfooz.com) are distributed and accessed across multiple devices and are free of ties to a single destination providing integration into the top ecosystems on the web. Visit www.fuhu.com for more information.
HowStuffWorks.com (http://www.howstuffworks.com) is an online source of credible, unbiased and easy-to-understand explanations of how the world actually works. The site has won hundreds of awards since its inception, including multiple Webby Awards, Time Magazine's "25 Web Sites We Can't Live Without" and PC Magazine's "Top 100 Web Sites." In December 2007, HowStuffWorks.com was acquired by Discovery Communications (NASDAQ: DISCA) (NASDAQ: DISCB) (NASDAQ: DISCK) and became part of Discovery's digital media strategy. Headquartered in Atlanta, Ga., HowStuffWorks.com was a subsidiary of The Convex Group, a media and technology company, from 2003 to 2007.
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