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Majesco Entertainment Announces TWISTER(TM)Mania on Kinect for Xbox 360 Is Now Available in Stores Everywhere

EDISON, NJ -- (Marketwire) -- 11/01/11 -- Majesco Entertainment (NASDAQ: COOL), an innovative provider of video games for the casual market, announced today that its full-body motion game, TWISTER™ Mania, exclusively on Kinect™ for Xbox 360®, is available now, just in time for the holidays. Majesco Entertainment has teamed up with Hasbro™, one of the largest toy companies in the world, to add a digital twist to one of Hasbro's premier brands that is a worldwide phenomenon in over 37 countries.

"TWISTER was one of the first games where you used your body as the game piece," said Jesse Sutton, CEO, Majesco Entertainment. "TWISTER™ Mania is the perfect marriage of this all-time favorite game brand and the Kinect technology, as now your body is the game piece AND the controller. We know families and friends will have laugh-out-loud fun while playing TWISTER™ Mania this holiday season while enjoying the game's new play patterns and amazing functionality."

TWISTER™ Mania on Kinect for Xbox 360 combines the colorful, expressive and cooperative gameplay of the iconic TWISTER® board game and transforms it for the video game generation. Twist into fun with friends and family in this light-hearted, fast-paced game that supports up to eight players with deep gameplay, three game modes with 16 different variations and over 1,800 shapes to twist in to! Don't hold back as you duck, squeeze, twist and move your body to match your opponent's silhouette, knock down blocks against the clock and fill in thousands of crazy shapes of all sizes and themes!

"TWISTER is an iconic brand that is woven into the fabric of pop culture," said Mark Blecher, Senior Vice President and General Manager of digital media and marketing at Hasbro. "The Kinect technology makes TWISTER Mania come to life and allows kids and adults to enjoy uninhibited full body fun in a whole new way."

Developed by Naked Sky, TWISTER™ Mania is rated E for Everyone and available now for the suggested retail price of $49.99. For more information about TWISTER™ Mania, please visit www.twistermaniagame.com. For more information about the iconic Twister® board game or any other Hasbro™ properties, please visit www.hasbro.com.

About Majesco Entertainment Company
Majesco Entertainment Company is a leading developer and publisher of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, Alvin and the Chipmunks, and Hulk Hogan's Main Event. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Bristol, UK, and a social games development studio in Foxboro, MA. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA) (NASDAQ: DISCB) (NASDAQ: DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.

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