< Return to Bears pageSatellite TV can't beat Cable on VOD and HDTV
Video on Demand (VOD) requires two-way communication, which, right now, Directv and Dish Network don't do as well as cable companies like Comcast. In addition, phone companies like Verizon and AT&T are in the process of rolling out extensive VOD offerings as a part of their new IPTV technology.
High Definition TV (HDTV) channels require massive amounts of bandwidth, something for which there is a finite supply. Much of Directv's and Dish Network's HDTV capacity is used up carrying local HDTV channels in various markets, limiting the number of national HDTV channels they can carry. Although both Directv and Dish Network are keeping up with and even surpassing their wired competition by offering an impressive lineup of national HDTV channels at this time it is debatable as to whether they will be able to keep pace with cable and phone companies in the future. Cable systems and phone companies do not have the multiple-market problem, as they only have to worry about a single market (the one they serve), freeing up their HDTV bandwidth for more potential national channels in the future.