Sense Technologies, Inc.'s Guardian Alert(R) Doppler Radar Reverse Obstacle Detection System to Wear the ESCORT Brand Name

GRAND ISLAND, Neb., Jan. 27, 2010 (GLOBE NEWSWIRE) -- Sense Technologies, Inc. (Pink Sheets:SNSG) announced today that it has entered into an exclusive license agreement with ESCORT Inc, to market its rear collision avoidance products, including it flagship product the Guardian Alert®, under the ESCORT brand name.

ESCORT, Inc. is a leading manufacturer of premium automotive electronic accessories for the consumer and commercial markets, and its brands include ESCORT®, PASSPORT®, REDLINE®, SOLO® and BELTRONICS®.

"ESCORT is excited to partner with Sense Technologies on such a great group of products," said John Larson, President and CEO of ESCORT. "The quality of Sense Technologies' products combined with the common vision of our companies provides an exciting platform for growth and continued innovation. ESCORT looks forward to providing our loyal customers and new audiences another innovative category of products with which to enhance their safety and security."

"Extensive consumer research shows the ESCORT brand is a highly valued brand in the automotive accessory market and that the Guardian Alert® Doppler Awareness System has met the technological and quality standards for ESCORT," said Bruce Schreiner, President of Sense Technologies Inc. "User-friendly and installer-friendly products are critical in collision-avoidance products; we believe that the Guardian Alert® products are seen as user-friendly, as are ESCORT's, and that the Guardian Alert® will reinforce that important attribute of the ESCORT brand." 

From now on, the Guardian Alert® will be known as the ESCORT Guardian Alert®.

About Sense Technologies, Inc.

Sense Technologies, Inc. develops and markets backing awareness products for safety.  For additional information, visit

About ESCORT, Inc.

ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors, GPS enabled navigation and tracking products and other Drive Smarter products. ESCORT manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO, Vector and BELTRONICS brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.

CONTACT:  Sense Technologies, Inc.
          Media Relations, Product and Sales:
          Tim Goldsbury, Collision Avoidance Sales

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