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Dover Saddlery Opens Feed and Stable Store in New Hampshire

LITTLETON, MA -- (Marketwire) -- 09/25/09 -- Dover Saddlery Inc., (NASDAQ: DOVR) the leading multichannel retailer of equestrian products, is pleased to announce it has opened a new Dover Saddlery Feed and Stable store, in Plaistow, New Hampshire.

The new Dover Feed and Stable Store, adjacent to the flagship tack store in Plaistow opened in early September and offers Nutrena, Pennfield, and Barn Bag feed as well as Lucerne Farm hay, Elite Equine Shavings, supplements and stable equipment.

Stephen L. Day, president and CEO of Dover Saddlery, commented, "We are extremely pleased to be able to offer our customers in the Plaistow area the convenience of being able to shop for premium quality tack, feed and stable supplies, all at the same location."

The new Dover Saddlery Feed and Stable store is located at 16A Atkinson Road, Plaistow, NH 03865. Hours and directions are available at www.DoverSaddlery.com/FeedandStable.

About Dover Saddlery, Inc.

Dover Saddlery, Inc. (NASDAQ: DOVR) is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery.

For more information, please call 1-978-952-8062 or visit www.DoverSaddlery.com.

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