PLANO, Texas, Sept. 18 /PRNewswire/ -- Dr Pepper will raise the bar in ultimate game day experiences this football season with the new Dr Pepper StarBar at Cowboys Stadium. Thanks to Dr Pepper, fans can enjoy games in style at the new field -- even after seats are sold out! The Dr Pepper StarBar is one of six party decks accessible to fans with seats or with the new $29 Party Pass tickets. Located on the upper concourse at the east end of the stadium, the Dr Pepper StarBar brings together two of Texas' most iconic brands -- Dr Pepper and the Dallas Cowboys.

"Dr Pepper and the Dallas Cowboys know a thing or two about a passionate fan base," said Shaun Nichols, creative director for Dr Pepper Snapple Group. "The Dr Pepper StarBar was created to extend the artistic vision of the new Cowboys Stadium and we can't wait for fans to enjoy all it has to offer."

The space offers fans multiple gridiron-geared amenities and an exceptional view of the Dallas skyline. The Dr Pepper StarBar is set underneath 15 aluminum arches that will light up in celebration every time the Cowboys score. The 17,000-square-foot platform houses a complete bar featuring backlit vintage Dr Pepper bottles cast into a concrete bar top, along with acrylic ice-cube lounges.

With seven huge flat-screen TVs and six concession stands, the state-of-the-art Dr Pepper StarBar provides the ideal hangout for all fans, including those with Party Passes. Guests will be greeted by two 20' x 40' artistic portraits of Dallas Cowboys Bradie James and Felix Jones. Design details also include white lacquer furnishings, screen-printed fabrics, brushed metal accents and a custom, hand-crafted artisan glass "fizzy" bubble chandelier imported from Italy.

The Dr Pepper StarBar was designed by HKS BrandSpace, a division of the Dallas-based HKS Architects who designed Cowboys Stadium, and HillebrandCory, a local Dallas design firm. The venue was fabricated and installed by Exhibitgroup/Giltspur, an experiential marketing agency known for creating meaningful and memorable brand experiences.

The Dr Pepper StarBar will be open for the Cowboys' inaugural home game against the New York Giants on Sept. 20, 2009. Visit www.DallasCowboys.com for tickets and other details.

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group, is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.

SOURCE Dr Pepper