LOS ANGELES, Aug. 27 /PRNewswire/ -- Vista Partners announced today that it has updated coverage on Dreams Inc. (AMEX: DRJ) with a twelve month target price of $2.68. Ross Silver, CEO & Principal Analyst at Vista Partners stated, "Dreams was able to secure an agreement with both JCPenney and NCAAFootball.com just last week and both agreements represent tremendous opportunities for the Company going forward. We believe the JCPenney agreement alone could generate over $20 million in revenues for the Company in the next 12 months. The Company has significantly reduced costs and continues to do so. With consumer confidence improving we believe Dreams is in a great position to benefit." To download a FREE copy of the Dreams Inc. research report, please visit the Vista Partners website at www.vistap.com and click on the download research icon.

About Vista Partners:

Vista Partners provides independent, equity research to institutional and individual investors, with a focus on publicly traded small capitalization companies. With offices in Bend, Los Angeles and San Francisco, Vista Partners is one of the fastest growing independently owned equity research firms. Vista Partners' professional staff has backgrounds in finance, corporate communications and investment banking. More information is available at www.vistap.com.

    Contact:
    Vista Partners
    Emily Gilbert
    (310) 744-5268
    info@vistap.com
    www.vistap.com

SOURCE Vista Partners