Dreams, Inc. (NYSE Amex: DRJ), the vertically integrated leader in the licensed sports products industry, announced that it has entered into a licensing relationship with the National Baseball Hall of Fame & Museum to provide the online components and products for the Hall of Fame’s Best-of-Class Fan Shop, as well as managing the Museum’s catalog business. The multi-year deal provides an expanded Hall of Fame product assortment as well as custom collectibles. This alliance is one more in a growing line of successful web syndications for Dreams, Inc. that includes Majestic Athletic, AOL, USA Today, Sporting News, the Philadelphia Eagles, the Washington Wizards and JCPenney.

“It is a thrill and an honor to work with the Baseball Hall of Fame and to provide fans with terrific Hall of Fame licensed products and a greater catalog assortment of Major League Baseball and Cooperstown Collection licensed merchandise,” said Kevin Bates, Dreams Retail President and FansEdge Founder. “With our proven proprietary e-commerce technology, online marketing and cataloging expertise, the Baseball Hall of Fame will be able to provide superior benefits to its customer base. The catalog will now be tightly coupled and cohesive with their online product assortment and that, along with our outstanding customer service and same day shipping, will enhance the customer experience.”

Bates added that the partnership allows for increased distribution through other Dreams retail channels, and also enhances the Hall of Fame’s promotional e-mail platform. The long list of intriguing products includes exclusive Baseball Hall of Fame Induction merchandise, along with commemorative items from Baseball’s most memorable teams, players and moments. Dreams, Inc. has earned a terrific reputation with licensed baseball products, having been the web syndicator for Majestic Athletic for the past two years.

Baseball Hall of Fame VP of Retail Merchandising & Licensing, Sean Gahagan remarked, “We are excited to be working with Dreams, Inc. Their extensive multi-channel marketing experience in the licensed sport category will help us to expand our webstore and catalog business, while maintaining the same outstanding service our customers expect from the Baseball Hall of Fame.”

Fans can access the site at shop.baseballhall.org.

DREAMS, INC. trades under the ticker symbol: NYSE Amex:DRJ

www.dreamscorp.com

Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as “anticipates,” “projects,” “management believes,” “Dreams believes,” “intends,” “expects,” and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital including the continuing availability of our credit facility with Comerica Bank or a similar facility with another financial institution; labor and employee benefit costs; changes in government regulations; and other factors particular to the Company.