October is National Breast Cancer Awareness Month and dressbarn
locations are kicking off a campaign dedicated to continue fundraising
for breast cancer research.
Beginning October 1st, all dressbarn stores will allow
customers to "adopt" Biscuit, a stuffed plush dog, for $5; the entire
net profit of $2 for each one sold will be donated to the American
Cancer Society to support local and national breast cancer initiatives .
The campaign will continue through October 31, while supplies last.
"We at dressbarn feel that it's important to give back to
the community, and cancer is something that affects the lives of so many
people in our own neighborhoods – whether they have suffered from the
disease or know someone who has been affected by the disease," said
Vivian Behrens, senior vice president and chief marketing officer of dressbarn
inc. "With that being said, we look forward to kicking off this
campaign."
The American Cancer Society (ACS) estimates that by the end of the year
there will be 192,370 new cases of invasive breast cancer and 40,170
deaths from breast cancer. According to the Society's website, other
than skin cancer, breast cancer is the most common cancer among women in
the country. And, it is the second leading cause of cancer death in
women, after lung cancer.
dressbarn's most recent effort is part of the company's continued
partnership with ACS. dressbarn also sponsors annual Relay For
Life events where groups walk or run laps to fight against cancer. "We
are proud to say that we've worked closely with the American Cancer
Society since 2002, and we are determined to continue to raise the bar
for participation and contributions moving forward," said dressbarn
President and CEO David R. Jaffe.
Behrens added, "With the support of our customers, we know that we will
be able to raise additional money for the American Cancer Society, and
we hope our contributions will lead to a cure.” Together, with customers
and Associates, dressbarn inc., has proudly contributed over $5
million to the American Cancer Society for the fight against cancer.
Visit www.dressbarn.com
for more information.
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