E-Commerce China Dangdang (NYSE:DANG) is a large e-commerce company based in China. The company focuses on selling books and publications, but also has general merchandise such as beauty, clothing, and lifestyle products. The company offers cash-on-delivery payment options, which is a popular payment method in China, in 750 cities. In addition, the company allows online payments, online transfers, and postal remittance.
Dangdang expects that the Chinese retail industry will continue to experience growth. From 2005 to 2009, the industry has grown by a compounded annual growth rate of 10.7%. As China's middle class grows, the number of internet users will continue to rise. The growing middle class also increases the educated population which are more likely to purchase books. In addition, the book retail market is highly fragmented, and the majority of book retailers are province specific chains.
The company's initial public offering of stock on the NYSE occurred on December 7, 2010. The company offered 17M ADSs each for $16. The company's initial price range $11-$13, however it revised its range to $13-$15. The IPO raised $272M for the company.
Dangdang's total revenue increased by 86% from 2008 to 2009. The company reported total revenues of 1,297M RMB in 2009. Dangdang also reported a net income of 17M RMB in 2009 which was a rise from the 82M RMB loss the company reported in 2008.