|
|
 | | | |
- close
- close
- close
- close
This excerpt taken from the EBAY 10-K filed Feb 17, 2010. Advertising expense We expense the costs of producing advertisements at the time production occurs and expense the cost of communicating advertising in the period during which the advertising space or airtime is used as sales and marketing expense. Internet advertising expenses are recognized based on the terms of the individual agreements, which is generally over the greater of the ratio of the number of impressions delivered over the total number of contracted impressions, pay-per-click, or on a straight-line basis over the term of the contract. Advertising expense totaled $1.0 billion, $923.4 million and $799.9 million for the years ended December 31, 2007, 2008 and 2009, respectively. These excerpts taken from the EBAY 10-K filed Feb 20, 2009. Advertising
expense
We expense the costs of producing advertisements at the time
production occurs and expense the cost of communicating
advertising in the period during which the advertising space or
airtime is used as sales and marketing expense. Internet
advertising expenses are recognized based on the terms of the
individual agreements, which is generally over the greater of
the ratio of the number of impressions delivered over the total
number of contracted impressions,
pay-per-click,
or on a straight-line basis over the term of the contract.
Advertising expense totaled $871.0 million,
$1.0 billion and $923.4 million for the years ended
December 31, 2006, 2007 and 2008, respectively.
Advertising expense We expense the costs of producing advertisements at the time production occurs and expense the cost of communicating advertising in the period during which the advertising space or airtime is used as sales and marketing expense. Internet advertising expenses are recognized based on the terms of the individual agreements, which is generally over the greater of the ratio of the number of impressions delivered over the total number of contracted impressions, pay-per-click, or on a straight-line basis over the term of the contract. Advertising expense totaled $871.0 million, $1.0 billion and $923.4 million for the years ended December 31, 2006, 2007 and 2008, respectively. These excerpts taken from the EBAY 10-K filed Feb 29, 2008. Advertising
expense
We expense the costs of producing advertisements at the time
production occurs and expense the cost of communicating
advertising in the period during which the advertising space or
airtime is used. Internet advertising expenses are recognized
based on the terms of the individual agreements, which is
generally over the greater of the ratio of the number of
impressions delivered over the total number of contracted
impressions,
pay-per-click,
or on a straight-line basis over the term of the contract.
Advertising expenses totaled $665.1 million,
$871.0 million and $1.0 billion during the years ended
December 31, 2005, 2006, and 2007, respectively.
Advertising expense We expense the costs of producing advertisements at the time production occurs and expense the cost of communicating advertising in the period during which the advertising space or airtime is used. Internet advertising expenses are recognized based on the terms of the individual agreements, which is generally over the greater of the ratio of the number of impressions delivered over the total number of contracted impressions, pay-per-click, or on a straight-line basis over the term of the contract. Advertising expenses totaled $665.1 million, $871.0 million and $1.0 billion during the years ended December 31, 2005, 2006, and 2007, respectively. This excerpt taken from the EBAY 10-K filed Feb 28, 2007. Advertising
expense
We expense the costs of producing advertisements at the time
production occurs and expense the cost of communicating
advertising in the period during which the advertising space or
airtime is used. Internet advertising expenses are recognized
based on the terms of the individual agreements, which is
generally over the greater of the ratio of the number of
impressions delivered over the total number of contracted
impressions,
pay-per-click,
or on a straight-line basis over the term of the contract.
Advertising expenses totaled $459.5 million,
$665.1 million and $871.0 million during the years
ended December 31, 2004, 2005, and 2006, respectively.
| EXCERPTS ON THIS PAGE:
RELATED TOPICS for EBAY: |
| |||||||
