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This excerpt taken from the EBAY 10-Q filed Jul 28, 2006. Advertising
and Other Non-Transaction Net Revenues
Advertising and other non-transaction net revenues increased
during the second quarter and first six months of 2006 as
compared to the same periods in 2005. Advertising and other
non-transaction net revenues represented 2.8% and 2.7% of total
net revenues during the second quarter of 2006 and of 2005.
Advertising and other non-transaction net revenues represented
2.7% of total net revenues during the first six months of 2006
and of 2005. We continue to view our business as primarily
transaction-revenue driven and we expect advertising and other
net revenues to continue to represent a relatively small
proportion of total net revenues in 2006.
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