< Return to Bulls pageThe Prostore effect
eBay's new management team has already broken one "sacred wall" with the announcement of category based pricing in media and it is clear to me that they want to make eBay.com a shopping portal, rather than strictly a shopping destination. So why not break another “sacred wall” and give sellers the ability to actually grow and build an online brand? In this scenario, eBay would be able to maintain their fee structure in each of their advertising venues (e.g CORE, PIF, Shopping.com, Sponsored Ads, Classifieds, etc.) and they would give ProStore sellers the ability to maximize their advertising dollars by building a brand and developing long-term relationships with their customers.
Once the ProStore seller has done business with a customer, it is up to them to work diligently to get them to return to their ProStore, where there is a minimal FVF and a fixed hosting fee.
This gives ProStore sellers a huge advantage over any other webstore platforms (e.g Yahoo Stores, Amazon WebStore (AMZN), eCrater, Volusion, etc.) and sellers can finally gain a little control over their marketing expenses and their business. Most eBay sellers do not want to leave eBay, they just want to sell products and they are willing to pay eBay for the traffic, they just want to control their business. eBay management has the ability to make this happen right now and keep competition at bay
