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This excerpt taken from the EBAY 10-K filed Feb 28, 2007. Global
Community of Buyers and Sellers
We have aggregated a significant number of buyers, sellers, and
items listed for sale, which, in turn, has resulted in a vibrant
online commerce environment. Our sellers generally enjoy high
conversion rates and our buyers enjoy an extensive selection of
broadly-priced goods and services. Key components of our
community philosophy are maintaining honest and open
marketplaces and treating individual users with respect. We seek
to maintain the satisfaction and loyalty of our buyers and
sellers by offering a variety of community and support features,
such as announcement and bulletin boards, customer support
boards and personal pages, as well as other topical or
category-specific information exchanges. By applying a
consistent set of policies to our community, we seek to create a
level playing field that lets individuals and businesses of all
types and sizes access broad markets and compete equally.
Our success has resulted largely from the growth of our
community of confirmed registered users, which has increased in
size from approximately two million at the end of 1998 to
approximately 222 million as of December 31, 2006. As
of December 31, 2006, we had approximately 82 million
active users on the eBay.com platforms, compared to
approximately 72 million at the end of 2005. We define an
active user as any user who bid on, bought, or listed an item
during the most recent
12-month
period.
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