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This excerpt taken from the EBAY 10-K filed Feb 17, 2010. Marketing Services and Other Revenues Marketing services and other revenues increased $65.3 million, or 7%, in 2009 compared to 2008, and represented 12% of total net revenues in both 2009 and 2008. The increase in marketing services and other revenues during 2009 was due primarily to interest income and from the inclusion of fees generated from our Bill Me Later portfolio of receivables from loans (acquired November 2008) and a revenue increase from our Classifieds business, primarily attributable to Den Blå Avis and BilBasen (acquired October 2008). These increases were partially offset by a decrease in Shopping.com revenue related to the impact of rule changes made in the third quarter of 2008 by third-party search engines that adversely affected click-though traffic to retailers from our Shopping.com website and reduced associated fees, as well as a decline in interest income earned on certain PayPal customer account balances resulting primarily from decreased interest rates.
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Table of ContentsMarketing services and other revenues increased $195.5 million, or 25%, in 2008 compared to 2007 and represented 12% of total net revenues in 2008 compared to 10% of total net revenues in 2007. Marketing services and other revenues growth was due primarily to an increase in text and graphical advertising revenue and an increase in classifieds revenue, partially offset by a decline in Shopping.com revenue due to the impact of rule changes made by third-party search engines noted above. Additionally, a decline in interest rates reduced interest earned on certain U.S. PayPal customer account balances, which negatively impacted revenue growth in 2008. The decrease in interest earned on certain U.S. PayPal customer account balances was partially offset by interest income from our Bill Me Later portfolio of receivables from loans. This excerpt taken from the EBAY 10-Q filed Apr 28, 2009. Marketing Services and Other Revenues Marketing services and other revenues decreased $6.4 million, or 3%, during the first quarter of 2009 compared to the same period of the prior year, and represented 12% of total net revenues during the first quarter of 2009 compared to 11% of total net revenues during the first quarter of 2008. The decline in marketing services and other revenues was due primarily to a decrease in Shopping.com revenue related to the impact of rule changes made by third-party search engines that adversely affected click-though traffic to retailers from our Shopping.com website and reduced associated fees. Additionally, a decline in interest rates reduced interest earned on certain PayPal customer account balances. These decreases were partially offset by interest income generated from our Bill Me Later loan portfolio (acquired on November 7, 2008) and an increase in our Classifieds business primarily attributable to Den Blå Avis and BilBasen (acquired on October 6, 2008). These excerpts taken from the EBAY 10-K filed Feb 20, 2009. Marketing
Services and Other Revenues
Marketing services and other revenues increased
$195.5 million, or 25%, in 2008 compared to 2007 and
represented 12% of total net revenues in 2008 compared to 10% of
total net revenues in 2007. Marketing services and other
revenues growth was due primarily to an increase in text and
graphical advertising revenue and an increase in classifieds
revenue, partially offset by a decline in Shopping.com revenue
due to the impact of rule changes made by third-party search
engines that adversely affected click-through traffic to
retailers from our Shopping.com website and reduced associated
fees. Additionally, a decline in interest rates reduced interest
earned from banks on certain U.S. PayPal customer account
balances and negatively impacted revenue growth in 2008. The
decrease in interest earned on certain U.S. PayPal customer
account balances was partially offset by interest income from
our Bill Me Later loan portfolio.
Table of Contents
Marketing services and other revenues increased
$274.1 million, or 53%, in 2007 compared to 2006 and
represented 10% of total net revenues compared to 9% of total
net revenues in 2006. Marketing services and other revenue
growth in 2007 was due primarily to an increase in text and
graphical advertising revenue, classifieds revenue, Shopping.com
revenue and interest earned from banks on certain
U.S. PayPal customer accounts. Prior to the fourth quarter
of 2006, these certain U.S. PayPal customer account
balances were maintained in non-interest bearing accounts.
Marketing Services and Other Revenues Marketing services and other revenues increased $195.5 million, or 25%, in 2008 compared to 2007 and represented 12% of total net revenues in 2008 compared to 10% of total net revenues in 2007. Marketing services and other revenues growth was due primarily to an increase in text and graphical advertising revenue and an increase in classifieds revenue, partially offset by a decline in Shopping.com revenue due to the impact of rule changes made by third-party search engines that adversely affected click-through traffic to retailers from our Shopping.com website and reduced associated fees. Additionally, a decline in interest rates reduced interest earned from banks on certain U.S. PayPal customer account balances and negatively impacted revenue growth in 2008. The decrease in interest earned on certain U.S. PayPal customer account balances was partially offset by interest income from our Bill Me Later loan portfolio.
Table of ContentsMarketing services and other revenues increased $274.1 million, or 53%, in 2007 compared to 2006 and represented 10% of total net revenues compared to 9% of total net revenues in 2006. Marketing services and other revenue growth in 2007 was due primarily to an increase in text and graphical advertising revenue, classifieds revenue, Shopping.com revenue and interest earned from banks on certain U.S. PayPal customer accounts. Prior to the fourth quarter of 2006, these certain U.S. PayPal customer account balances were maintained in non-interest bearing accounts. This excerpt taken from the EBAY 10-Q filed Oct 23, 2008. Marketing
Services and Other Revenues
Marketing services and other revenues was $240.1 million
and $737.1 million in the third quarter and first nine
months of 2008, respectively, representing an increase of 25%
and 37%, respectively, compared to the same periods in the prior
year. Marketing services and other revenues represented 11% of
total net revenues during both the third quarter and first nine
months of 2008, respectively, compared to 10% of total net
revenues during both the third quarter and first nine months of
2007. Marketing services and other revenues increased during the
third quarter and first nine months of 2008 compared to the same
periods of the prior year due primarily to the advertising
initiatives in our Marketplaces segment, primarily
internationally, as well as growth in our classifieds business
partially offset by a decline in Shopping.com business and
interest earned from banks on certain U.S. PayPal customer
account balances.
We expect marketing services and other revenues for the
remainder of 2008, compared to the same period in 2007, to
continue to grow as advertising revenue generated from all of
Marketplaces platforms increases along with our classifieds
business.
This excerpt taken from the EBAY 10-Q filed Jul 24, 2008. Marketing
Services and Other Revenues
Marketing services and other revenues was $251.9 million
and $497.0 million in the second quarter and first six
months of 2008, respectively, representing an increase of 38%
and 44%, respectively, compared to the same periods in the prior
year. Marketing services and other revenues represented 11% of
total net revenues during both the second quarter and first six
months of 2008 compared to 10% of total net revenues during both
the second quarter and first six months of 2007. Marketing
services and other revenues increased during the second quarter
and first six months of 2008 compared to the same periods of the
prior year due primarily to the advertising initiatives in our
Marketplaces segment, primarily internationally, as well as
growth in our classifieds business. We expect marketing services
and other revenues in 2008, compared to 2007, to continue to
benefit primarily from the significant number of users on our
Marketplaces platforms.
This excerpt taken from the EBAY 10-Q filed Apr 24, 2008. Marketing
Services and Other Revenues
Marketing services and other revenues was $245.1 million in
the first quarter of 2008, representing an increase of
$81.3 million or 50%, compared to the same period in the
prior year. Marketing services and other revenues represented
11% and 9% of total net revenues during the first quarter of
2008 and 2007, respectively. Marketing services and other
revenues increased during the first quarter of 2008 compared to
the same period of the prior year
Table of Contents
due to the advertising initiatives in our Marketplaces segment,
primarily internationally, and growth in our classifieds
business and Shopping.com. We expect marketing services and
other revenues to continue to increase as we continue to benefit
from the significant number of users on our non-GMV-based
Marketplaces platforms.
This excerpt taken from the EBAY 10-Q filed Apr 24, 2008. Marketing
Services and Other Revenues
Marketing services and other revenues was $245.1 million in
the first quarter of 2008, representing an increase of
$81.3 million or 50%, compared to the same period in the
prior year. Marketing services and other revenues represented
11% and 9% of total net revenues during the first quarter of
2008 and 2007, respectively. Marketing services and other
revenues increased during the first quarter of 2008 compared to
the same period of the prior year
Table of Contents
due to the advertising initiatives in our Marketplaces segment,
primarily internationally, and growth in our classifieds
business and Shopping.com. We expect marketing services and
other revenues to continue to increase as we continue to benefit
from the significant number of users on our non-GMV-based
Marketplaces platforms.
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