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This excerpt taken from the EBAY 10-K filed Feb 17, 2010. Marketplaces Growth Strategy eBay strives to offer a wide variety of inventory ranging from new in-season through end-of-life products from different types of sellers in a broad variety of categories with a favorable buyer experience and a choice between fixed price and auction formats, all in one place.
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Table of ContentsOur growth strategy is focused on reinvesting in our customers by improving the buyer experience and seller economics by enhancing our products and services, improving trust and safety and customer support, extending our product offerings into new formats, categories and geographies, and implementing innovative pricing and buyer retention strategies. Over the course of 2009, we continued to make significant changes that were designed to improve the user experience on all of our sites, including changes to pricing and shipping policies. In 2009, we also made significant steps to create a faster and more streamlined search experience with a greater focus on relevance when sorting search results. Pricing changes reduced the upfront cost of listing fixed-price items on eBay so that fees are now based more on the successful sale of items, for both smaller and larger sellers. We encourage sellers to offer free or inexpensive shipping to our buyers by promoting their listings through our “Best Match” search algorithm. Another element of our growth strategy is to build our adjacent Marketplaces businesses, such as our classified platforms and StubHub, which offer new formats and monetization models, as well as opportunities for growth beyond our core businesses. In 2009, we started implementing in various European markets new ways to integrate the classifieds listing format on our core sites to offer our buyers and sellers an additional way to get connected and conduct ecommerce. We will continue to work toward our goal of creating the world’s leading ecommerce franchise by investing in our core Marketplaces segment and continuing to build our adjacent Marketplaces businesses. We believe that, if successful, we will increase the number of items sold on our sites. These excerpts taken from the EBAY 10-K filed Feb 20, 2009. Marketplaces
Growth Strategy
We will continue to work toward our goal of creating the
world’s leading ecommerce franchise by investing in our
core Marketplaces segment and continuing to build our adjacent
Marketplaces businesses.
Our growth strategy is focused on reinvesting in our customers,
improving the buyer experience and seller economics by enhancing
our products and services, improving Trust and Safety and
customer support, extending our product offerings into new
formats, categories and geographies, and experimenting with
various pricing and buyer retention strategies. We have made
significant changes in our three largest markets, the United
States, Germany and the United Kingdom to improve our buyer
experience over the course of 2008, with a series of pricing,
shipping and other changes. The pricing changes reduced the
upfront cost of listing fixed-price items on eBay so that fees
are now based more on the successful sale of items. In addition,
final value fees also have been rebalanced on a
category-by-category
basis. We encourage sellers to offer reasonable or free shipping
to our buyers by
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promoting their listings through our “Best Match”
search algorithm. We are also in the process of modifying the
payment process to enhance speed and reliability.
eBay strives to offer a wide variety of inventory ranging from
new in-season through end-of-life products, from different types
of sellers, in a broad variety of categories, with a favorable
buyer experience and a choice between auctions and fixed price
formats, all in one place. We believe that, if successful, these
measures will increase the number of items sold on our sites.
Another element of our growth strategy is to build adjacent
Marketplaces businesses, such as our classified platforms and
StubHub, which offer new formats and new monetization models, as
well as opportunities for growth beyond our core businesses.
Marketplaces Growth Strategy We will continue to work toward our goal of creating the world’s leading ecommerce franchise by investing in our core Marketplaces segment and continuing to build our adjacent Marketplaces businesses. Our growth strategy is focused on reinvesting in our customers, improving the buyer experience and seller economics by enhancing our products and services, improving Trust and Safety and customer support, extending our product offerings into new formats, categories and geographies, and experimenting with various pricing and buyer retention strategies. We have made significant changes in our three largest markets, the United States, Germany and the United Kingdom to improve our buyer experience over the course of 2008, with a series of pricing, shipping and other changes. The pricing changes reduced the upfront cost of listing fixed-price items on eBay so that fees are now based more on the successful sale of items. In addition, final value fees also have been rebalanced on a category-by-category basis. We encourage sellers to offer reasonable or free shipping to our buyers by
Table of Contentspromoting their listings through our “Best Match” search algorithm. We are also in the process of modifying the payment process to enhance speed and reliability. eBay strives to offer a wide variety of inventory ranging from new in-season through end-of-life products, from different types of sellers, in a broad variety of categories, with a favorable buyer experience and a choice between auctions and fixed price formats, all in one place. We believe that, if successful, these measures will increase the number of items sold on our sites. Another element of our growth strategy is to build adjacent Marketplaces businesses, such as our classified platforms and StubHub, which offer new formats and new monetization models, as well as opportunities for growth beyond our core businesses. These excerpts taken from the EBAY 10-K filed Feb 29, 2008. Marketplaces
Growth Strategy
We intend to continue to work toward our mission of creating the
world’s leading ecommerce franchise by investing in our
core Marketplaces segment and continuing to build our adjacent
Marketplaces businesses.
We intend to continue to enhance our core Marketplaces segment
by reinvesting in our customers, improving the buyer experience
and seller economics by enhancing our products and services,
improving Trust and Safety and customer support, extending our
product offerings into new formats, categories and geographies,
and experimenting with various pricing and buyer retention
strategies. We have made significant efforts to improve the user
experience over the course of 2007, including improvements to
the eBay.com homepage, the site’s search functionality, the
ease with which sellers can list items, visual search, and the
expansion of our customer support infrastructure. We have begun
tailoring the features of our business model to the needs of
specific categories, such as motors, to help drive revenue, as
we recognize that a single user experience may not be optimal
for all products. Furthermore, we are
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invested heavily in promotions through marketing campaigns in
the U.S. and pricing promotions on our site to drive
traffic and continue the growth in GMV. We believe that these
measures will improve the number of items sold on our site and,
in turn, lead to higher GMV.
Another element of our growth strategy is to build adjacent
Marketplaces businesses, such as our classified platforms and
StubHub, which offer new formats and new monetization models, as
well as opportunities for growth beyond our core businesses. We
plan to continue to grow our adjacent Marketplaces businesses,
including our classifieds websites, Half.com, Rent.com, and
Shopping.com. In addition, we intend to expand our monetization
models through advertising partnerships.
Marketplaces Growth Strategy We intend to continue to work toward our mission of creating the world’s leading ecommerce franchise by investing in our core Marketplaces segment and continuing to build our adjacent Marketplaces businesses. We intend to continue to enhance our core Marketplaces segment by reinvesting in our customers, improving the buyer experience and seller economics by enhancing our products and services, improving Trust and Safety and customer support, extending our product offerings into new formats, categories and geographies, and experimenting with various pricing and buyer retention strategies. We have made significant efforts to improve the user experience over the course of 2007, including improvements to the eBay.com homepage, the site’s search functionality, the ease with which sellers can list items, visual search, and the expansion of our customer support infrastructure. We have begun tailoring the features of our business model to the needs of specific categories, such as motors, to help drive revenue, as we recognize that a single user experience may not be optimal for all products. Furthermore, we are
Table of Contentsinvested heavily in promotions through marketing campaigns in the U.S. and pricing promotions on our site to drive traffic and continue the growth in GMV. We believe that these measures will improve the number of items sold on our site and, in turn, lead to higher GMV. Another element of our growth strategy is to build adjacent Marketplaces businesses, such as our classified platforms and StubHub, which offer new formats and new monetization models, as well as opportunities for growth beyond our core businesses. We plan to continue to grow our adjacent Marketplaces businesses, including our classifieds websites, Half.com, Rent.com, and Shopping.com. In addition, we intend to expand our monetization models through advertising partnerships. This excerpt taken from the EBAY 10-K filed Feb 28, 2007. Marketplaces
Growth Strategy
We intend to achieve our mission of creating the world’s
leading
e-commerce
franchise by building upon our core Marketplaces business and
building our adjacent businesses.
We will continue to grow our core Marketplaces business by
enhancing our products, improving Trust and Safety and extending
our product offerings into new formats, categories and
geographies. Our product
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enhancements are focused on improving the user experience to
increase buyer satisfaction and activity levels which we believe
will improve our conversion rates and, in turn, lead to higher
GMV. For example, in 2006, we introduced eBay Express, a
specialty destination site for buyers looking to purchase new
merchandise at fixed prices. eBay Express targets existing
registered users in an effort to increase their purchasing
activity. Improvements to our Trust and Safety policies are
designed to ensure that buyers have a safe trading experience to
drive repeat business.
Another element of our growth strategy is to build adjacent
businesses. These adjacencies, which offer opportunities for
growth beyond our core GMV businesses, include new formats and
new monetization models. We will continue to grow our
alternative format businesses — Shopping.com and our
classifieds websites. In addition, we intend to expand our
monetization models through advertising partnerships and the
development of a
pay-per-call
platform.
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