EBAY » Topics » Marketplaces Value Proposition

This excerpt taken from the EBAY 10-K filed Feb 17, 2010.

Marketplaces Value Proposition

We seek to attract buyers and sellers to our community by offering:

 

Buyers

 

Sellers

•   Trust

 

•   Access to broad global markets

•   Value

 

•   Efficient marketing and distribution

•   Selection

 

•   Opportunity to increase sales

•   Convenience

 

We believe our Marketplaces platforms make inefficient markets more efficient because:

 

   

our global community of users can more easily and inexpensively communicate, exchange information and complete transactions;

 

   

our Marketplaces platforms make available to our users a wide variety and selection of goods; and

 

   

we bring buyers and sellers together in a more cost-effective manner than many traditional intermediaries and available alternatives.

 

2


Table of Contents

We seek to create a global platform that provides individuals and businesses of all types and sizes with access to broad markets. We have aggregated a significant number of buyers, sellers and items listed for sale, which in turn has resulted in a vibrant online commerce environment. Our buyers enjoy an extensive selection of goods and services. Key components of our community philosophy are maintaining honest and open marketplaces and treating individual users with respect. We seek to maintain the satisfaction and loyalty of our buyers and sellers by offering a variety of community and support features, such as announcement and bulletin boards, customer support boards and personal pages, as well as other topical and category-specific information exchanges.

Generally, we believe our Marketplaces platforms are more effective, relative to most available alternatives, at addressing markets of scarce new goods, new items that are no longer in-season, end-of-life products and used and vintage items. Our highest growth rates in gross merchandise volume (GMV) and sold items in recent periods have been in our fixed-price listing format, primarily for new items that are no longer in-season. We define GMV as the total value of all successfully closed items between users on eBay Marketplaces trading platforms during the period, regardless of whether the buyer and seller actually consummated the transaction (excluding Rent.com, Shopping.com and eBay’s classified websites). We offer our buyers additional ways to get access to reduced-price products, including through our “Daily Deal” program where we offer multiple highly discounted deals from sellers every day.

The large size of our community of active users has contributed significantly to our historical success. We had approximately 90.1 million active users at the end of 2009, compared to approximately 87.7 million at the end of 2008. We define an active user as any user who has bid on, bought or listed an item during the preceding 12-month period.

These excerpts taken from the EBAY 10-K filed Feb 20, 2009.
Marketplaces Value Proposition
 
We seek to attract buyers and sellers to our community by offering:
 
     
Buyers
 
Sellers
 
•   Selection
 
•   Access to broad global markets
•   Value
 
•   Efficient marketing and distribution costs
•   Trust
 
•   Opportunity to increase sales
•   Convenience
   
 
We believe our Marketplaces platforms make inefficient markets more efficient because:
 
  •  Our global community of users can more easily and inexpensively communicate, exchange information and complete transactions;
 
  •  Our Marketplaces platforms include more than 140.0 million listings on any given day and make available to our users a wide variety and selection of goods; and
 
  •  We bring buyers and sellers together in a more cost-effective manner than traditional intermediaries and available alternatives.
 
We seek to create a global platform that provides individuals and businesses of all types and sizes with access to broad markets. We have aggregated a significant number of buyers, sellers and items listed for sale, which, in turn, has resulted in a vibrant online commerce environment. Our sellers generally enjoy good conversion rates selling goods on our Marketplaces platforms and our buyers enjoy an extensive selection of goods and services. Key components of our community philosophy are maintaining honest and open marketplaces and treating individual users with respect. We seek to maintain the satisfaction and loyalty of our buyers and sellers by offering a variety of community and support features, such as announcement and bulletin boards, customer support boards and personal pages, as well as other topical and category-specific information exchanges.
 
Generally speaking, our Marketplaces platforms are more effective, relative to available alternatives, at addressing markets of scarce new goods, new items that are no longer in-season, end-of-life products and used and vintage items. Our highest growth in recent periods, however, has been in our fixed-price listing format, primarily for new no longer in-season items.
 
Our historical success has resulted largely from the size of our community of active users. We had approximately 86.3 million active users at the end of 2008, compared to approximately 83.2 million at the end of 2007. We define an active user as any user who bid on, bought or listed an item during the preceding 12-month period.
 
Marketplaces
Value Proposition



 



We seek to attract buyers and sellers to our community by
offering:


 






































     


Buyers


 


Sellers

 


•   Selection


 


•   Access to broad global markets



•   Value


 


•   Efficient marketing and distribution
costs



•   Trust


 


•   Opportunity to increase sales



•   Convenience


 

 







 



We believe our Marketplaces platforms make inefficient markets
more efficient because:


 




































  • 

Our global community of users can more easily and inexpensively
communicate, exchange information and complete transactions;
 
  • 

Our Marketplaces platforms include more than 140.0 million
listings on any given day and make available to our users a wide
variety and selection of goods; and
 
  • 

We bring buyers and sellers together in a more cost-effective
manner than traditional intermediaries and available
alternatives.


 



We seek to create a global platform that provides individuals
and businesses of all types and sizes with access to broad
markets. We have aggregated a significant number of buyers,
sellers and items listed for sale, which, in turn, has resulted
in a vibrant online commerce environment. Our sellers generally
enjoy good conversion rates selling goods on our Marketplaces
platforms and our buyers enjoy an extensive selection of goods
and services. Key components of our community philosophy are
maintaining honest and open marketplaces and treating individual
users with respect. We seek to maintain the satisfaction and
loyalty of our buyers and sellers by offering a variety of
community and support features, such as announcement and
bulletin boards, customer support boards and personal pages, as
well as other topical and category-specific information
exchanges.


 



Generally speaking, our Marketplaces platforms are more
effective, relative to available alternatives, at addressing
markets of scarce new goods, new items that are no longer
in-season, end-of-life products and used and vintage items. Our
highest growth in recent periods, however, has been in our
fixed-price listing format, primarily for new no longer
in-season items.


 



Our historical success has resulted largely from the size of our
community of active users. We had approximately
86.3 million active users at the end of 2008, compared to
approximately 83.2 million at the end of 2007. We define an
active user as any user who bid on, bought or listed an item
during the preceding
12-month
period.


 




These excerpts taken from the EBAY 10-K filed Feb 29, 2008.
Marketplaces Value Proposition
 
We seek to attract buyers and sellers to our community by offering:
 
     
Buyers
 
Sellers
 
• Selection
  • Access to broad global markets
• Value
  • Cost effective marketing and distribution
• Convenience
  • Access to large buyer base
• Entertainment
  • Good conversion rates
 
We believe our Marketplaces platforms make inefficient markets more efficient because:
 
  •  Our global community of users can easily and inexpensively communicate, exchange information and complete transactions;
 
  •  Our Marketplaces platforms include more than a hundred million items on any given day and make available to our users a wide variety and selection of goods; and
 
  •  We bring buyers and sellers together for lower fees than traditional intermediaries.
 
We seek to create a global platform that enables individuals and businesses of all types and sizes to access broad markets. We have aggregated a significant number of buyers, sellers and items listed for sale, which, in turn, has resulted in a vibrant online commerce environment. Our sellers generally enjoy good conversion rates and our buyers enjoy an extensive selection of goods and services. Key components of our community philosophy are maintaining honest and open marketplaces and treating individual users with respect. We seek to maintain the satisfaction and loyalty of our buyers and sellers by offering a variety of community and support features, such as announcement and bulletin boards, customer support boards and personal pages, as well as other topical or category-specific information exchanges.
 
Markets of goods with broad buyer and seller bases, wide product ranges and moderate shipping costs have generally been successful on our Marketplaces platforms. Generally speaking, our Marketplaces platforms are more effective, relative to available alternatives, at addressing markets of scarce new goods, end-of-life products and used and vintage items. Our highest growth, however, has been in our fixed-price listing format, primarily for new in-season items.
 
Our historical success has resulted largely from the size of our community of active users. We had approximately 83 million active users at the end of 2007, compared to approximately 82 million at the end of 2006. We define an active user as any user who bid on, bought, or listed an item during the most recent 12-month period.
 
Marketplaces
Value Proposition



 



We seek to attract buyers and sellers to our community by
offering:


 






































     


Buyers


 


Sellers

 


• Selection


 

• Access to broad global markets


• Value


 

• Cost effective marketing and distribution


• Convenience


 

• Access to large buyer base


• Entertainment


 

• Good conversion rates







 



We believe our Marketplaces platforms make inefficient markets
more efficient because:


 




































  • 

Our global community of users can easily and inexpensively
communicate, exchange information and complete transactions;
 
  • 

Our Marketplaces platforms include more than a hundred million
items on any given day and make available to our users a wide
variety and selection of goods; and
 
  • 

We bring buyers and sellers together for lower fees than
traditional intermediaries.


 



We seek to create a global platform that enables individuals and
businesses of all types and sizes to access broad markets. We
have aggregated a significant number of buyers, sellers and
items listed for sale, which, in turn, has resulted in a vibrant
online commerce environment. Our sellers generally enjoy good
conversion rates and our buyers enjoy an extensive selection of
goods and services. Key components of our community philosophy
are maintaining honest and open marketplaces and treating
individual users with respect. We seek to maintain the
satisfaction and loyalty of our buyers and sellers by offering a
variety of community and support features, such as announcement
and bulletin boards, customer support boards and personal pages,
as well as other topical or category-specific information
exchanges.


 



Markets of goods with broad buyer and seller bases, wide product
ranges and moderate shipping costs have generally been
successful on our Marketplaces platforms. Generally speaking,
our Marketplaces platforms are more effective, relative to
available alternatives, at addressing markets of scarce new
goods, end-of-life products and used and vintage items. Our
highest growth, however, has been in our fixed-price listing
format, primarily for new
in-season
items.


 



Our historical success has resulted largely from the size of our
community of active users. We had approximately 83 million
active users at the end of 2007, compared to approximately
82 million at the end of 2006. We define an active user as
any user who bid on, bought, or listed an item during the most
recent
12-month
period.


 




This excerpt taken from the EBAY 10-K filed Feb 28, 2007.
Marketplaces Value Proposition
 
We seek to attract buyers and sellers to our community by offering:
 
     
Buyers
 
Sellers
 
• Selection
  • Access to broad markets
• Value
  • Cost effective marketing and distribution
• Convenience
  • Ability to maximize selling prices
• Entertainment
  • Opportunity to increase sales


1


Table of Contents

We believe our Marketplaces segment websites make inefficient markets more efficient because:
 
  •  Our global community of users can easily and inexpensively communicate, exchange information and complete transactions;
 
  •  Our Marketplaces include more than a hundred million items, creating a wide variety and selection of goods;
 
  •  We bring buyers and sellers together for lower fees than traditional intermediaries; and
 
  •  Our Marketplaces provide for efficient information exchange.
 
In particular, large markets with broad buyer and seller bases, wide product ranges, and moderate shipping costs have been successful on our Marketplaces platforms. Generally speaking, our marketplaces are most effective, relative to available alternatives, at addressing markets of new and scarce goods, end-of-life products and used and vintage items.
 
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