StubHub, the world's largest ticket marketplace, today announced that it will be the Official Fan to Fan Ticket Marketplace for both the Bonnaroo Music Festival in Manchester, Tenn. and the Outside Lands Music Festival in San Francisco. Last year, StubHub saw a 600 percent increase in ticket demand for both festivals, as fans from around the world flocked to both destinations.
"Superfly Marketing Group has been one of our strongest music partners, as we have worked together on a variety of sponsorship activations over the last six years," said Chuck La Vallee, head of music business development for StubHub. "The music category, particularly festivals, has been one of the fastest growing ticketing categories on StubHub, and we're excited to further introduce our brand to the rabid fans at Bonnaroo and Outside Lands."
This year, StubHub will provide online and on-site engagement for Bonnaroo and Outside Lands fans. StubHub’s ticket marketplace offers festival fans a convenient, online destination to purchase tickets, all backed by StubHub’s FanProtect Guarantee. Additionally, fans can enter to be the lucky winner of the StubHub Bonnaroo Sweepstakes, a VIP package for eight, which includes “All Access” credentials to Bonnaroo, a private tour bus, 24/7 concierge service, exclusive onsite gourmet catering and open bar, and 24/7 golf cart service with chauffeurs. For more information and to enter visit: www.stubhub.com/bonnaroo-festival-sweeps
On-site for both Bonnaroo and Outside Lands, festival-goers will enjoy the StubHub Digital Music Lounge, where fans can sample new music by festival-licensed artists and create customized playlists to bring the experience home. Sports fans can also retreat inside StubHub’s air-conditioned tent, which will feature a sports bar and multiple televisions.
“StubHub has been a great partner,” says Superfly’s Richard Goodstone. “They truly understand how to bring additional value to our community.”
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees, University of Texas, and FedExField, along with over 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN, Paciolan, and Tickets.com.
About Superfly Marketing Group
Based in New York City, Superfly Marketing Group (SMG) is the marketing division of Superfly Presents, a multi-dimensional entertainment agency and co-creator of the iconic Bonnaroo Music & Arts Festival, Outside Lands, The Great GoogaMooga as well as other groundbreaking experiential events. Building upon Superfly’s success as a touchstone for the millennial audience and leveraging the company’s expertise with best in class production, SMG launched in 2009 as a strategic partner to brand marketers also attempting to reach this desirable target and drive lifestyle trends. Through its unique market insights, organic consumer approach, and robust industry relationships, SMG has been successful in developing creative programming and strategic marketing programs for a who’s who of corporate titans both at Superfly-produced festivals and as standalone marketing programs.
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