EBAY » Topics » Our revenue from advertising is subject to factors beyond our control.

This excerpt taken from the EBAY 10-K filed Feb 17, 2010.

Our revenue from advertising is subject to factors beyond our control.

We derive significant revenue from advertising on our websites. Revenues from online advertising are sensitive to events and trends that affect advertising expenditures, such as general changes in the economy and changes in consumer spending, as well as the effectiveness of online advertising versus offline advertising media and the value our websites provide to advertisers relative to other websites. Recent economic conditions have adversely impacted our advertising revenue. In addition, major search engine operators have the ability to change from time to time, at their sole discretion, the rules and search algorithms governing the pricing, availability, and placement of online advertising. Any changes in these rules or search algorithms could materially reduce the value that we derive from online advertising on our websites, either directly or indirectly. For example, retailers pay a fee to Shopping.com for online shoppers directed to their websites by Shopping.com. Rule changes made by search engines in 2008 disrupted traffic to our Shopping.com website, which in turn adversely affected click-through traffic to retailers from our Shopping.com website and associated fee revenue. Furthermore, we have recently changed the placement of ads on our sites, which may reduce the amount we are paid. If we experience a reduction in our advertising revenues due to economic, competitive, technological or other factors, including the worldwide economic slowdown, a reduction in revenue due to the renegotiation of the terms of our contracts with major advertising companies such as Yahoo!, Google and Microsoft, changes in our ad placement, or if we are unable to provide value to our advertisers, our business and financial results would suffer.

This excerpt taken from the EBAY 10-Q filed Apr 28, 2009.

Our revenue from advertising is subject to factors beyond our control.

We derive an increasing portion of our revenues from advertising on our websites. Revenues from online advertising are sensitive to events and trends that affect advertising expenditures, such as general changes in the economy and changes in consumer spending, as well as the effectiveness of online advertising versus offline advertising media and the value our websites provide to advertisers relative to other websites. Recent economic conditions have adversely impacted our advertising revenue. In addition, major search engine operators have the ability to change from time to time, at their sole discretion, the rules and search algorithms governing the pricing, availability, and placement of online advertising. Any changes in these rules or search algorithms could materially reduce the value that we derive from online advertising on our websites, either directly or indirectly. For example, retailers pay a fee to Shopping.com for online shoppers directed to their websites by Shopping.com. Rule changes made by search engines in 2008 disrupted traffic to our Shopping.com website, which in turn has adversely affected click-through traffic to retailers from our Shopping.com website and associated fee revenue. If we experience a reduction in our advertising revenues due to economic, competitive, technological or other factors, including a reduction in consumer spending due to the current recession in the U.S. and worldwide economic slowdown or if we are unable to provide value to our advertisers, our business and financial results would suffer.

 

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These excerpts taken from the EBAY 10-K filed Feb 20, 2009.
Our revenue from advertising is subject to factors beyond our control.
 
We derive an increasing portion of our revenues from advertising on our websites. Revenues from online advertising are sensitive to events and trends that affect advertising expenditures, such as general changes in the


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economy and changes in consumer spending, as well as the effectiveness of online advertising versus offline advertising media and the value our websites provide to advertisers relative to other websites. In addition, major search engine operators have the ability to change from time to time, at their sole discretion, the rules and search algorithms governing the pricing, availability, and placement of online advertising. Any changes in these rules or search algorithms could materially reduce the value that we derive from online advertising on our websites, either directly or indirectly. For example, retailers pay a fee to Shopping.com for online shoppers directed to their websites by Shopping.com. Rule changes made by search engines in 2008 disrupted traffic to our Shopping.com website, which in turn has adversely affected click-through traffic to retailers from our Shopping.com website and associated fee revenue. If we experience a reduction in our advertising revenues due to economic, competitive, technological or other factors, including a reduction in consumer spending due to the current recession in the U.S. and worldwide economic slowdown or if we are unable to provide value to our advertisers, our business and financial results would suffer.
 
Our
revenue from advertising is subject to factors beyond our
control.



 



We derive an increasing portion of our revenues from advertising
on our websites. Revenues from online advertising are sensitive
to events and trends that affect advertising expenditures, such
as general changes in the





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Table of Contents






economy and changes in consumer spending, as well as the
effectiveness of online advertising versus offline advertising
media and the value our websites provide to advertisers relative
to other websites. In addition, major search engine operators
have the ability to change from time to time, at their sole
discretion, the rules and search algorithms governing the
pricing, availability, and placement of online advertising. Any
changes in these rules or search algorithms could materially
reduce the value that we derive from online advertising on our
websites, either directly or indirectly. For example, retailers
pay a fee to Shopping.com for online shoppers directed to their
websites by Shopping.com. Rule changes made by search engines in
2008 disrupted traffic to our Shopping.com website, which in
turn has adversely affected click-through traffic to retailers
from our Shopping.com website and associated fee revenue. If we
experience a reduction in our advertising revenues due to
economic, competitive, technological or other factors, including
a reduction in consumer spending due to the current recession in
the U.S. and worldwide economic slowdown or if we are
unable to provide value to our advertisers, our business and
financial results would suffer.


 




This excerpt taken from the EBAY 10-Q filed Oct 23, 2008.
Our revenue from advertising is subject to factors beyond our control.
 
We derive an increasing portion of our revenues from advertising on our websites. Revenues from online advertising are sensitive to events and trends that affect advertising expenditures, such as general changes in the economy and changes in consumer spending, as well as the effectiveness of online advertising versus offline advertising media and the value our websites provide to advertisers relative to other websites. In addition, major search engine operators have the ability to change from time to time, at their sole discretion, the rules and search algorithms governing the pricing, availability, and placement of online advertising. Any changes in these rules or search algorithms may potentially reduce the value of online advertising to our businesses. If we experience a reduction in our advertising revenues due to economic, competitive, technological or other factors, including a reduction in consumer spending due to a recession in the U.S. and a worldwide economic slowdown or if we are unable to provide value to our advertisers, our business and financial results would suffer.
 
This excerpt taken from the EBAY 10-Q filed Jul 24, 2008.
Our revenue from advertising is subject to factors beyond our control.
 
We derive an increasing portion of our revenues from advertising on our websites. Revenues from online advertising are sensitive to events and trends that affect advertising expenditures, such as general changes in the economy and changes in consumer spending, as well as the effectiveness of online advertising versus offline advertising media and the value our websites provide to advertisers relative to other websites. If we experience a reduction in our advertising revenues due to economic, competitive, technological or other factors, including a reduction in consumer spending due to the possibility of a recession in the U.S. and a worldwide economic slowdown or if we are unable to provide value to our advertisers, our business and financial results would suffer.
 
This excerpt taken from the EBAY 10-Q filed Apr 24, 2008.
Our revenue from advertising is subject to factors beyond our control.
 
We derive an increasing portion of our revenues from advertising on our websites. Revenues from online advertising are sensitive to events and trends that affect advertising expenditures, such as general changes in the economy and changes in consumer spending, as well as the effectiveness of online advertising versus offline advertising media and the value our websites provide to advertisers relative to other websites. If we experience a reduction in our advertising revenues due to economic, competitive or other factors, including a reduction in consumer spending due to the possibility of a recession in the U.S. and a worldwide economic slowdown or if we are unable to provide value to our advertisers, our business and financial results would suffer.
 
This excerpt taken from the EBAY 10-Q filed Apr 24, 2008.
Our revenue from advertising is subject to factors beyond our control.
 
We derive an increasing portion of our revenues from advertising on our websites. Revenues from online advertising are sensitive to events and trends that affect advertising expenditures, such as general changes in the economy and changes in consumer spending, as well as the effectiveness of online advertising versus offline advertising media and the value our websites provide to advertisers relative to other websites. If we experience a reduction in our advertising revenues due to economic, competitive or other factors, including a reduction in consumer spending due to the possibility of a recession in the U.S. and a worldwide economic slowdown or if we are unable to provide value to our advertisers, our business and financial results would suffer.
 
These excerpts taken from the EBAY 10-K filed Feb 29, 2008.
Our revenue from advertising is subject to factors beyond our control.
 
We derive an increasing portion of our revenues from advertising on our websites. Revenues from online advertising are sensitive to events and trends that affect advertising expenditures, such as general changes in the economy and changes in consumer spending, as well as the effectiveness of online advertising versus offline advertising media and the value our websites provide to advertisers relative to other websites. If we experience a reduction in our advertising revenues due to economic, competitive or other factors, including if we are unable to provide value to our advertisers, our business and financial results would suffer.
 
Our
revenue from advertising is subject to factors beyond our
control.



 



We derive an increasing portion of our revenues from advertising
on our websites. Revenues from online advertising are sensitive
to events and trends that affect advertising expenditures, such
as general changes in the economy and changes in consumer
spending, as well as the effectiveness of online advertising
versus offline advertising media and the value our websites
provide to advertisers relative to other websites. If we
experience a reduction in our advertising revenues due to
economic, competitive or other factors, including if we are
unable to provide value to our advertisers, our business and
financial results would suffer.


 




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