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These excerpts taken from the EBAY 10-K filed Feb 20, 2009. Skype
Growth Strategy
To expand upon Skype’s position as a leading global
Internet communications company, we will continue to focus on
acquiring new active users, reducing the churn among our
existing users, and converting our users to Skype’s premium
offerings. In addition, we expect that online communications
will go beyond the desktop PC and will be available across many
different devices and platforms. In this regard, we are focused
on leveraging our core desktop product, increasing relevance
among mobile users, diversifying among business users and
increasing our scalability through improvements to Skype’s
platform.
Our strategy for driving growth in the core desktop product is
built around continuously improving the quality and ease-of-use
of our products, particularly with regard to voice and video
communications. For the mobile market, Skype is focused on
increasing consumers’ ability to bring their Skype
functionality with them through the development of downloadable
or pre-installed applications. We are also focused on expanding
Skype usage among businesses through the introduction of new
products, solutions, and partnerships designed to help
businesses save time and money and gain a competitive edge.
Skype also intends to work to become more scalable and
ubiquitous by making its communications platform capable of
working with other services, devices, and Web environments.
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Skype Growth Strategy To expand upon Skype’s position as a leading global Internet communications company, we will continue to focus on acquiring new active users, reducing the churn among our existing users, and converting our users to Skype’s premium offerings. In addition, we expect that online communications will go beyond the desktop PC and will be available across many different devices and platforms. In this regard, we are focused on leveraging our core desktop product, increasing relevance among mobile users, diversifying among business users and increasing our scalability through improvements to Skype’s platform. Our strategy for driving growth in the core desktop product is built around continuously improving the quality and ease-of-use of our products, particularly with regard to voice and video communications. For the mobile market, Skype is focused on increasing consumers’ ability to bring their Skype functionality with them through the development of downloadable or pre-installed applications. We are also focused on expanding Skype usage among businesses through the introduction of new products, solutions, and partnerships designed to help businesses save time and money and gain a competitive edge. Skype also intends to work to become more scalable and ubiquitous by making its communications platform capable of working with other services, devices, and Web environments.
Table of ContentsThese excerpts taken from the EBAY 10-K filed Feb 29, 2008. Skype
Growth Strategy
To expand upon Skype’s position as a leading global
Internet communications company, we will continue to focus on
acquiring new users and converting users to premium offerings,
while further developing two broad areas
Table of Contents
of Skype’s business: existing telephony products and new
ecommerce opportunities. Part of our strategy to acquire new
users is to achieve a desktop presence. In order to do this, we
have partnered with certain computer manufacturers to include
Skype software in their new computers.
Skype Growth Strategy To expand upon Skype’s position as a leading global Internet communications company, we will continue to focus on acquiring new users and converting users to premium offerings, while further developing two broad areas
Table of Contentsof Skype’s business: existing telephony products and new ecommerce opportunities. Part of our strategy to acquire new users is to achieve a desktop presence. In order to do this, we have partnered with certain computer manufacturers to include Skype software in their new computers. This excerpt taken from the EBAY 10-K filed Feb 28, 2007. Skype
Growth Strategy
To expand upon Skype’s position as a leading, global
Internet communications company, we will continue to focus on
new user acquisition and conversion of users to premium
offerings, while further developing around two broad areas of
Skype’s business: existing telephony products and new
e-commerce
opportunities. Part of our strategy to acquire new users is to
achieve a desktop presence. In order to do this, we have
partnered with certain computer manufacturers to include Skype
in their new computers.
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