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EBAY » Topics » If we are unable to operate our new in-house global affiliate platform in an effective and efficient manner, our business could suffer.This excerpt taken from the EBAY 10-Q filed Oct 23, 2008. If we
are unable to operate our new in-house global affiliate platform
in an effective and efficient manner, our business could
suffer.
Under our affiliate programs, affiliates and website publishers
are paid for traffic driven to our websites. Our affiliate
programs were previously run externally through a third-party
platform. In April 2008, we launched our new global affiliate
platform, the eBay Partner Network, which is managed and
operated internally. If we are unable to transition our
affiliate programs in-house in a timely and effective manner,
this could result in dissatisfaction on the part of our
affiliates
and/or a
reduction in traffic to our websites, which could adversely
affect our business and operating results. In addition, we may
incur substantial costs associated with implementing and
operating the eBay Partner Network, including costs
associated with implementing appropriate internal controls and
procedures with respect to the new platform. If we are unable to
operate the eBay Partner Network as planned, our results of
operations, business and reputation may be adversely affected.
We are also exposed to the risk of fraud by our affiliates
(including click fraud or other clicks or conversions) in our
affiliates program, which may result in inflated traffic to our
websites
and/or lower
quality traffic. If we are unable to detect and prevent any such
fraud by our affiliates in a timely and effective manner, our
profitability may be negatively impacted.
This excerpt taken from the EBAY 10-Q filed Jul 24, 2008. If we
are unable to operate our new in-house global affiliate platform
in an effective and efficient manner, our business could
suffer.
Under our affiliate programs, affiliates and website publishers
are paid for traffic driven to our websites. Our affiliate
programs were previously run externally through a third-party
platform. In April 2008, we launched our new global affiliate
platform, the eBay Partner Network, which is managed and
operated internally. If we are unable to transition our
affiliate programs in-house in a timely and effective manner,
this could result in dissatisfaction on the part of our
affiliates
and/or a
reduction in traffic to our websites, which could adversely
affect our business and operating results. In addition, we may
incur substantial costs associated with implementing and
operating the eBay Partner Network, including costs associated
with implementing appropriate internal controls and procedures
with
Table of Contents
respect to the new platform. If we are unable to operate the
eBay Partner Network as planned, our results of operations,
business and reputation may be adversely affected. We are also
exposed to the risk of fraud by our affiliates (including click
fraud or other clicks or conversions) in our affiliates program,
which may result in inflated traffic to our websites
and/or lower
quality traffic. If we are unable to detect and prevent any such
fraud by our affiliates in a timely and effective manner, our
profitability may be negatively impacted.
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