MCLEAN, Va., Oct. 21 /PRNewswire/ -- At 6:14pm yesterday, Debora Gore of Bristow, Virginia, received a phone call from renowned physician, author, and weight-loss expert Dr. Sanford Siegal who was calling to congratulate her on becoming the 100,000th registered member of CookieDiet.com, the official Dr. Siegal's COOKIE DIET® web site. Dr. Siegal thanked her for joining and told her that he was sending her a three-month supply of his famous cookies and an autographed copy of his new book, Dr. Siegal's Cookie Diet Book: How a Doctor and His Cookie Helped 500,000 People Lose Weight Fast (2009, Hyde Park Publishing Ltd., 320 pages, ISBN 978-0-9822728-3-19999).

(Photo: http://www.newscom.com/cgi-bin/prnh/20091021/FL96056)

"Registering our 100,000th CookieDiet.com member is an exciting milestone," said Matthew Siegal, president and CEO of Dr. Siegal's Direct Nutritionals, LLC, which operates CookieDiet.com. "More than 85 percent of our members indicate that they heard about us from a friend, relative, or co-worker so we know we're doing something right."

Last Friday, Google Trends reported that, on that day, more people searched for information related to Dr. Siegal's COOKIE DIET® than for the "balloon boy hoax" story.

The initial version of the web site, which was then hosted at CookieDietOnline.com, was primarily an online store. The current version, which was launched in December 2008 with the shorter URL, CookieDiet.com, introduced numerous robust features intended to educate customers before and during the weight-loss and weight-maintenance phases of their diets.

The site's Resources section features Dr. Siegal's® Weight Loss Calculators, a proprietary software suite personally designed by Dr. Siegal. His calculators eliminate the uncertainty inherent in most diets by aiding the user in setting and reaching a realistic goal weight by a specified date. Dr. Siegal's® Weight Loss Calculators are intended to be helpful to any dieter regardless of the particular diet they follow.

"In my practice, patients come to us with a definite goal in mind and frequently it's to look good for an upcoming event such as a wedding, vacation, or reunion," said Dr. Siegal. "I designed my weight loss calculators using proprietary algorithms to estimate - based on the dieter's own calorie burn rate - how many calories she would have to consume each day in order to reach her desired weight by the date of her big occasion."

Dr. Siegal added that his calculators incorporate safeguards to ensure that they don't return unrealistic or unhealthy results.

"The last thing anyone needs is another failed attempt to lose weight. If your goal is unrealistic my calculators will say so," added Dr. Siegal.

As a condition for membership, CookieDiet.com requires users to agree to consult their doctor before starting any diet.

Dr. Siegal's COOKIE DIET® is perpetually in the news. Recent features include:

ABC's Good Morning America

http://www.youtube.com/watch?v=u9fuI9yzx4o

The Miami Herald

http://www.miamiherald.com/news/miami-dade/breaking-news/story/1281450.html

Orange County Register

http://www.ocregister.com/articles/diet-weight-cookies-2305502-hunger-loss

ABOUT DR. SIEGAL'S COOKIE DIET®

Dr. Siegal's COOKIE DIET® is a profitable, 100% debt-free, family-owned business comprising several companies with corporate locations in the Miami, Florida, and Washington, DC, metro areas. Under license from Dr. Siegal's SM Licensing Corporation, Dr. Siegal's Direct Nutritionals, LLC operates the web site CookieDiet.com (100,000 members) and distributes products directly to consumers and over 800 retailers.

    MEDIA INQUIRIES:
    Dr. Siegal's Cookie Diet (CookieDiet.com)
    877-377-4342 (US)
    703-677-8068 (Elsewhere)

SOURCE Dr. Siegal's COOKIE DIET (CookieDiet.com)