QUOTE AND NEWS
newratings.com  Aug 21  Comment 
BEIJING (dpa-AFX) - eLong, Inc. (LONG), a mobile and online travel service provider in China, said the special committee of the company's board of directors has retained Duff & Phelps as its financial advisor and Kirkland & Ellis as its legal...
newratings.com  Aug 13  Comment 
BEIJING (dpa-AFX) - eLong, Inc. (LONG), a mobile and online travel service provider in China, said Thursday that its board of directors has formed a special committee consisting of three independent and disinterested directors, May Wu, Shengli...
Forbes  Aug 4  Comment 
Cash in on eLong
Benzinga  Aug 4  Comment 
In a report published Tuesday, WR Hambrecht analyst Henry Guo maintained a Buy rating on Ctrip.com International, Ltd. (ADR) (NASDAQ: CTRP), with a price target of $122, after reports of a potential deal between eLong and Tencent. Analyst Henry...
Benzinga  Aug 4  Comment 
eLong, Inc. (ADR) (NASDAQ: LONG) shares climbed 17.44 percent to $16.70 in pre-market trading as the company announced the receipt of a preliminary non-binding "going private" proposal of $18.00 per ADS. eLong reported a Q2 loss of $1.58 per...
Forbes  Aug 4  Comment 
Ctrip beats and raises outlook for September quarter
Wall Street Journal  Aug 4  Comment 
Tencent’s bid for a piece of eLong shakes up Ctrip’s plans to consolidate China’s burgeoning online travel market.
TechCrunch  Aug 4  Comment 
 Tencent has made a bid to buy all outstanding shares of eLong, one of China’s biggest online travel agencies (OTA). The maker of WeChat, China’s largest messaging service, already owns shares that give it a 15 percent voting stake in eLong,...
SeekingAlpha  Aug 3  Comment 




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eLong Inc. (LONG) operates a travel website in China where users can purchase plane tickets and make hotel reservations for travel both domestically in China and internationally. As of 2011, the company offered users the ability to book hotel rooms in over 17,000 hotels in China and 120,000 hotels in over 100 countries worldwide. [1]

The company's hotel booking product accounted for the majority of FY 2010 revenue, approximately 68%, air ticketing was 24%, other revenues were the remaining 8%.

eLong is a subsidiary of Expedia (holder of 56% of eLong's shares as of May 2011).[2] The second largest shareholder as of May 2011 was Tencent Holdings.[2]

References

  1. Company Product Description
  2. 2.0 2.1 Press release - Expedia, Tencent investments in eLong
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