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WIKI ANALYSISeLong Inc. (LONG) operates a travel website in China where users can purchase plane tickets and make hotel reservations for travel both domestically in China and internationally. As of 2011, the company offered users the ability to book hotel rooms in over 17,000 hotels in China and 120,000 hotels in over 100 countries worldwide. [1]
The company's hotel booking product accounted for the majority of FY 2010 revenue, approximately 68%, air ticketing was 24%, other revenues were the remaining 8%.
eLong is a subsidiary of Expedia (holder of 56% of eLong's shares as of May 2011).[2] The second largest shareholder as of May 2011 was Tencent Holdings.[2]
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