CNNMoney.com  Nov 4  Comment 
Wall Street is saying Booking.no to Priceline.
SeekingAlpha  Sep 29  Comment 
By Doug Young: A new management shake-up in the top ranks of eLong (NASDAQ:LONG) didn't excite investors too much, but hints that something is happening behind the scenes at this online travel laggard controlled by US giant Expedia (NASDAQ:EXPE)....
newratings.com  Sep 23  Comment 
BEIJING (dpa-AFX) - eLong, Inc. (LONG), a Chinese mobile and online travel service provider, announced late Monday the appointment of Philip Yang as Chief Financial Officer, effective October 1. The company noted that Rong Luo, eLong's Chief...
SeekingAlpha  Aug 8  Comment 
eLong, Inc. (NASDAQ:LONG) Q2 2014 Earnings Conference Call August 8, 2014 8:30 p.m. ET Executives Echo Yan – IR Guangfu Cui – CEO Rong Luo – CFO Analysts Alicia Yap – Barclays Capital Wendy Huang – Standard...
Cloud Computing  Aug 7  Comment 
BEIJING , Aug. 7, 2014 /PRNewswire/ -- eLong, Inc. (Nasdaq: LONG), a leading mobile and online travel service provider in China , today reported unaudited financial results for the second quarter ended June 30, 2014 . read more
SeekingAlpha  Jul 31  Comment 
By WestEnd511: Ctrip (NASDAQ:CTRP) reported a both top and bottom line that exceeded consensus. Consolidated revenue of US$ 278m (+38% y/y) was above consensus of $269m, driven by stronger hotel reservations (+47% y/y). EPS of $0.26 beat consensus...


eLong Inc. (LONG) operates a travel website in China where users can purchase plane tickets and make hotel reservations for travel both domestically in China and internationally. As of 2011, the company offered users the ability to book hotel rooms in over 17,000 hotels in China and 120,000 hotels in over 100 countries worldwide. [1]

The company's hotel booking product accounted for the majority of FY 2010 revenue, approximately 68%, air ticketing was 24%, other revenues were the remaining 8%.

eLong is a subsidiary of Expedia (holder of 56% of eLong's shares as of May 2011).[2] The second largest shareholder as of May 2011 was Tencent Holdings.[2]


  1. Company Product Description
  2. 2.0 2.1 Press release - Expedia, Tencent investments in eLong
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