To provide a motivational tool in the form of compensation to help executives focus on specific organizational goals to improve profits, surplus and service in all areas of the corporation.
To maintain competitive advantage in terms of recruitment and retention of senior executives.
To provide a plan based on EMC results and industry results, to provide a better measure of performance.
Reward superior results appropriately.
Provide a maximum bonus difficult to attain so there is incentive to strive for better results.
To provide a measure of safety to the company so that senior officers' total compensation is reduced if company performance declines.
Reward superior results more appropriately.