ELNK » Topics » EarthLink Lite

This excerpt taken from the ELNK 10-Q filed May 1, 2009.

EarthLink Lite

 

EarthLink will work cooperatively with TWC to develop a new “Lite” service offering. This offering will be rebranded and will be targeted at the remaining EarthLink dial-up subscribers. As part of this effort, EarthLink shall create new direct marketing materials substantially different from and incremental to those used for standard EarthLink marketing to TWC markets. EarthLink will commit to appropriate media spending as it deems most efficient in its reasonable business judgment (but with meaningful consultation with TWC) incremental to support for the EarthLink High Speed Service including, without limitation, a commitment to spend over the initial twenty-four (24) months of the Term, a total of at least $________ in such incremental marketing expenditures.

 



 

These excerpts taken from the ELNK 10-K filed Feb 27, 2009.

EarthLink Lite

 

EarthLink will work cooperatively with TWC to develop a new “Lite” service offering. This offering will be rebranded and will be targeted at the remaining EarthLink dial-up subscribers. As part of this effort, EarthLink shall create new direct marketing materials substantially different from and incremental to those used for standard EarthLink marketing to TWC markets. EarthLink will commit to appropriate media spending as it deems most efficient in its reasonable business judgment (but with meaningful consultation with TWC) incremental to support for the EarthLink High Speed Service including, without limitation, a commitment to spend over the initial twenty-four (24) months of the Term, a total of at least $________ in such incremental marketing expenditures.

 



 

EarthLink Lite

 

EarthLink will work cooperatively with TWC to develop a new “Lite” service offering. This offering will be rebranded and will be targeted at the remaining EarthLink dial-up subscribers. As part of this effort, EarthLink shall create new direct marketing materials substantially different from and incremental to those used for standard EarthLink marketing to TWC markets. EarthLink will commit to appropriate media spending as it deems most efficient in its reasonable business judgment (but with meaningful consultation with TWC) incremental to support for the EarthLink High Speed Service including, without limitation, a commitment to spend over the initial twenty-four (24) months of the Term, a total of at least $________ in such incremental marketing expenditures.

 



 

EarthLink
Lite



 



EarthLink will work
cooperatively with TWC to develop a new “Lite” service offering. This offering
will be rebranded and will be targeted at the remaining EarthLink dial-up
subscribers. As part of this effort, EarthLink shall create new direct
marketing materials substantially different from and incremental to those used
for standard EarthLink marketing to TWC markets. EarthLink will commit to
appropriate media spending as it deems most efficient in its reasonable
business judgment (but with meaningful consultation with TWC) incremental to
support for the EarthLink High Speed Service including, without limitation, a
commitment to spend over the initial twenty-four (24) months of the Term, a
total of at least $________ in such incremental marketing expenditures.



 
















 



EarthLink
Lite



 



EarthLink will work
cooperatively with TWC to develop a new “Lite” service offering. This offering
will be rebranded and will be targeted at the remaining EarthLink dial-up
subscribers. As part of this effort, EarthLink shall create new direct
marketing materials substantially different from and incremental to those used
for standard EarthLink marketing to TWC markets. EarthLink will commit to
appropriate media spending as it deems most efficient in its reasonable
business judgment (but with meaningful consultation with TWC) incremental to
support for the EarthLink High Speed Service including, without limitation, a
commitment to spend over the initial twenty-four (24) months of the Term, a
total of at least $________ in such incremental marketing expenditures.



 
















 



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