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Eaton Corporation (NYSE: ETN) manufactures components and systems for use in automobiles, trucks, aerospace, agriculture, and fluid power systems. Once highly dependent on making drivetrains and other engine parts for the auto and heavy trucks sectors, Eaton has cut auto and truck related sales to just 28% of the parts supplier's revenue in 2008 (down from 38% in 2000), shifting its focus to areas like power management, hydraulic systems, and aerospace and defense .[1] Eaton is based in Cleveland, Ohio, but is geographically spread out, with strong international growth and 55% international exposure, selling its products in over 150 countries.[2]
Eaton reported improved earnings per share in 2007 with sales over $13 billion despite stringent new carbon emissions criteria introduced in 2007 in Europe and the US. These highly anticipated criteria stipulated that all diesel engines produced starting 2007 must comply with cuts of 50 percent for NOx and diesel soot by 90 percent, leading to a sharp dip in the North American commercial truck market.[3] Due to its diversification, Eaton posted new records for sales, net income, and earnings per Common Share during 2007 as well as setting new records in sales, operating profits, and operating margin for Electrical and Fluid Power segments.[4] Although sales in the Truck segment fell in 2007 relative to 2006, Eaton has already made progress in diversifying to higher growth sectors, such as electrical, hydraulics, aerospace, and other fluid power. Furthermore, Eaton acquired nine businesses in 2007, for a combined net cash purchase price of $1,433 million. The majority of purchases were in Eaton's highest priority markets, aerospace and electrical power quality, in order to continue diversification into higher-growth sectors.[5] Eaton continues to look for other acquisitions, stated Eaton CEO Alexander M. Cutler in a Dow Jones Newswires interview, because Europe and Asia are still underrepresented regions for Eaton.[6]
[edit] Company OverviewEaton Corporation is a global diversified industrial manufacturer of electrical systems and components for power distribution and control; fluid power systems for industrial, mobile and aircraft equipment; intelligent truck drivetrain systems; as well as automotive related components.[7] While ETN's operations used to be highly cyclical, its improved business model, comprised of a broader range of products and services, has led to less earnings volatility by exposing the company to more higher-growth markets, which garnered two-thirds of sales as of 2006.[8] As of 2006, Eaton is building scale and breadth in each of its segments, in particular Electrical and Fluid Power. In fact, 2007 net sales were a record $13.0 billion, 7 percent more than those of 2006 while net income was also a record $994 million, 5 percent more than in 2006. Operating earnings per share rose to $6.90 in 2007, 8 percent higher than in 2006.[9] These growth rates are attributed to three main factors. For instance, sales growth of 10 percent in the fourth quarter of '07 were gained through acquisitions (4%), higher exchange rates (4%), and organic growth (2%).[10] Net income over the years 2005-2007 were also related to the company's increased acquisition integration, incurring after-tax (acquisition integration) charges of $42 million for 2007 and $27 million for 2006.[11] [edit] Business and Financial Metrics Source: ETN 2007 10-K[12] Eaton's net sales have steadily increased over the past 5 years (2002-2007) as a result of its operations diversification, especially into fluid, electricity, and general power while cutting back on its truck and automotive sectors in reaction to market conditions. The move away from its truck and automotive sector has proven to be beneficial, as 2007 business segment operating margin was a record 12.8 percent, with the Electrical and Fluid Power businesses representing over 65 percent of overall segment operating profit.[13] In addition, it has made returns on its acquisitions each year, with 2007 sales growth of 3% over 2006 attributable to acquisitions of businesses.[14] Eaton posted higher first-quarter operating profits on April 14, 2008, with net income increase of 5.6% to $247 from a year earlier,[15] and reaffirmed its FY 2008 expectations for a 25% sales increase and operating earnings of $7.80 to $8.30 per share (EPS) on May 28, 2008.[16] Source: ETN 2007 10-K[17] [edit] Business Segments Source: ETN 2007 10-K[18] Eaton is a diversified, integrated operating company, with sales and revenue coming from five different business segments:
[edit] Key Trends and Forces[edit] Raw Materials Shortages or Commodity Price Increases Impact (Increase) Operating CostsEaton Corporation uses raw materials and components in its production process; thus, significant shortages or prices increases would raise operating costs and adversely impact the competitive position of Eaton products. It requires the most raw materials in the form of iron, steel, copper, nickel, aluminum, brass, silver, molybdenum, titanium, vanadium, rubber, plastic, and insulating materials. The company's 2007 gross profit was partially offset by the increase in prices of certain raw materials, supplies, and basic metals.[30] Silver, for instance, had hovered around $13 during the first two quarters in 2007, but shot up to $21 by March 2008.[31] Iron prices rose steeply through 2007 as well, from $76 to $132.2 during the period from 2006 to 2008.[32] Steel saw approximate $50 increases (~25% increase) in heavy melt, shredded auto scrap, and index prices[33] while nickel spiked mid-year 2007, from $15 to $24.[34] These prices increased dramatically mostly due to raw materials supply shortages from increased global demand. Eaton CEO Alexander M. Cutler believes that high commodities and steel input prices are here to stay, as long as worldwide demand stays strong.[35] In response, Eaton has continued to maintain appropriate levels of raw materials inventory ($674 million, or 45.4% of inventory)[36] to hedge against basic metal shortages or fluctuating prices. [37][38] [edit] Downturns in Eaton's End Markets Bring Uncertainty to Eaton's Operating ResultsUnforeseen volatility in Eaton's end markets can lead to decreased operating margins. In the truck segment for instance, further declines in the North American commercial truck market, following a decline of 44% in North American heavy-duty truck market in 2007 (due to more stringent emission standards effective 2007[39]), would adversely impact Eaton.[40] Luckily, Eaton has taken measures to tamper this volatility through diversification of markets and geographic expansion.[41] Furthermore, the increased calls for lowering emissions, fuel efficiency and environmental protection have increased demands for hybrid vehicles, fuel economy, and environmental safety, all of which Eaton is well positioned to handle. The question remains whether earnings in Eaton's expanding Electrical and Fluid Power businesses are be able to make up for the decline in the Truck and Automotive production in the coming years. The next emissions standard change is in 2010, a policy that promises to greatly reduce emissions.[42] [edit] Difficulties Arising in the Acquisitions and Joint Ventures Undertaken by EatonFrom 2005 to 2008, Eaton has aggressively sought to expand through strategic acquisitions and joint ventures, and plans to continue doing so in the future. In fact, the 5.6% rise in first quarter '08 net income was largely due to overseas acquisitions sales growth.[43] Eaton needs to successfully identify, price, finance, and complete these transactions or arrangements, integrating them seamlessly into current operations.[44] This leaves room for problems to crop up, especially during the integration phase, incurring higher than expected acquisition integration charges. [edit] CompetitionETN is considered a diversified industrial company, especially after its 2006-2008 efforts to reduce the cyclicality of its truck and automotive businesses through diversification. In the diversified industrials group, Eaton faces many established competitors, such as United Technologies (UTX), Danaher (DHR), American Standard Companies (ASD), Rockwell Automation (ROK), Textron (TXT), and Cooper Industries (CBE)[45].
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The Shelf
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