Echostar effectively split into two separate companies on January 2nd, 2008 (effective December, 27th 2007). Dish Network (DISH) would operate the companies satellite television business, while its set top box business and Sling Media division would become part of Echostar Holding Corporation (SATS). [1]
EchoStar reported new subscription rates that were vastly below expectations, and the churn rate (turn over rate of customers) was one of the highest seen in years.